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Bitches!
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You’re a bunch
of bitches, nymphomaniacs!
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Get out of our
neighborhoods, faggots!
4
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A christian Spain, not a muslim one!
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You’re not Spanish cause
you’re not white, asshole!
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This is the worst government in 100 years!
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Heil Franco!
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Heil!
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I’m a nazi!
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Iglesias, Galapagar doesn’t want you!
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Get out now, ‘pigtails’!
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Sánchez, go to jail!
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Pedro Sánchez,
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son of a bitch!
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Pedro Sánchez,
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son of a bitch!
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Go!
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How did we get there?
19
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A black period begins in Spain’s history.
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The only merit you have is having a deep study
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of Pablo Iglesias.
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Sánchez is the best fellow
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of the assassins.
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How did we give the power
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to this gang of crazy
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and psychopath women who are willing
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to destroy every trace of masculinity
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on Earth?
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The putschists who PSOE and Junts are.
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Taxes are stealing.
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And that’s a fact.
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To the useless
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and arrogant Minister of Equality.
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They are unable to find any man
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who wants to get close to them
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less than 500 meters,
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or even touch them with a stick.
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This fucking shitty retarded
girl, frustrated and bitter.
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With that face.
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No wonder, with that face!!
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And what do you think about feminism?
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A disgrace.
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A guy gets himself a doll,
or says a chick is hot,
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and he’s a disgusting lovestruck.
45
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Motherfuckers!
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You’ve taken everything away from us!
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Everything!
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A group of hags
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who will end up surrounded by cats,
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which are the only living beings
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that are able to stand their delirium.
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Delirium that has a name:
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feminism.
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Let’s start!
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Without mediatic power
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we won’t be able to do anything,
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never.
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Or we will always be a marginal
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and residual force, a very poor one.
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The media creates a common sense
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which will be key when it’s voting time.
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That common sense
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is manipulated by the media.
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I think that, when Abascal
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goes to the Parliament and says
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that Pedro Sánchez is worse than Franco,
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who was a dictator,
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there have been some youtubers
who said that before,
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because that’s the way
to normalize hate speech.
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So, when he gets to the chamber,
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the speech is not so crazy to us,
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it doesn’t concern us so much.
Why?
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Because we’ve heard it many times
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on the Internet and in the media.
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That bullshit about the media
being just the messengers…
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The messengers my foot!
77
00:03:03,880 --> 00:03:07,400
The media are the main
political and ideological actor
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00:03:07,400 --> 00:03:10,120
and that’s why rich people
buy the media.
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I believe that much of the challenge
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we as left or leftist content creators have
81
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is to make those contents attractive,
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not so much in substance
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- cause we have a lot of points -
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but in form, which has to be attractive.
85
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I mean, you can’t give a talk
at 10 am on a Saturday
86
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with a PowerPoint presentation
87
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because young people are not going to attend.
88
00:03:33,000 --> 00:03:36,520
To me, the key is knowing how to summarize,
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and make very bright people
90
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give their speech in a minute.
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Because we all know leftist people
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talk too much.
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There are men with a YouTube channel
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and they make a living of it.
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Just like that.
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And maybe, I don’t want to compare,
97
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but maybe they are worse than us.
98
00:03:55,200 --> 00:03:56,760
Only in Spain,
if we talk about Europe,
99
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this situation is happening:
100
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The most leftist of all TV channels
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has always had as its only referents
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00:04:02,080 --> 00:04:04,000
in its political talk shows these three people:
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Marhuenda, María Claver and Eduardo Inda.
104
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I can’t find the words,
105
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it’s something surreal.
106
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The “progressivist” media has done a lot of harm.
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We’ve been in the dark
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for a really long time.
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In absolute darkness.
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The media’s tale.
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Meet Little Susan!
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Where is she going?
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I’m going to interview my grandma!
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Oh no, grandma…
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What happened?
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Oh dear! You wouldn’t believe it!
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I went to the groceries and when I came back…
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Oh my God,
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an evil wolf had broken into my house!!
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That’s awful, grandma!
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But don’t you worry:
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everybody’s going to know this.
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I went to the groceries and when I came back…
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Oh my God,
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an evil wolf had broken into my house!!
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Oh boy, this is a tall tale!
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You were saying that Inda
and company are media squatters,
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but no, they’re not squatters:
they’re the owners.
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The owners are criminals.
They are the owners,
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therefore they are in charge.
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It’s scandalous having this country’s
political talk shows
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ruled by criminals.
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And sometimes we are naive when we say
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“they should be fired from the media”
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because they own the media!
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The way we can hit from the left,
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I think it’s unifying the little narrative
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and the little mediatic force that we have.
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#FerrerasGate was an example
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of leftist narrative unification.
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Shortly,
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but for two months, we did a lot of harm.
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We put him between a rock and a hard place.
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Their ratings fell down, like two or three points.
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Ferreras had to say live:
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“No, I didn’t know a thing,
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I was unaware…”
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The fact that he had to publicly say all of that
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was thanks to
1) those audio files
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gave us the legitimacy
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to say what we already knew:
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they confirmed our points about the media.
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There we had a narrative unification.
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We all were against them,
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from different positions
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inside the left,
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we united in different
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campaigns in Twitter, Instagram,
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YouTube, Facebook.
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and that created a bubble,
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a narrative unification that put
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Ferreras between a rock and a hard place.
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Eduardo, this is very serious. I go with it
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but this is very delicate and it’s too crude.
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After he said that was very crude
but he went with that,
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the very next week they had another hoax,
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and the next one, another,
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and so on for several years.
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The only people who repeated
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in every La Sexta Noche political talk show
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for six years in a row
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were Eduardo Inda, Marhuenda and María Claver.
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Two people from OK Diario
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and the guy from La Razón
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who had also been a congressman
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for the Popular Party, and whose work
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was to misinform or to repeat mantras.
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For instance, the one about
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Podemos being funded by Venezuela and Iran.
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Basically, these campaigns,
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which have three layers,
develop at the same time
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in the media, the social media
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and in a public, social or political environment.
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What I call the Banon method,
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or the LHB method: lies, hate and bots.
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And the fourth element,
which makes this efficient,
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is impunity, a total impunity.
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I do believe
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that hoaxes should be penalized.
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It’s super important, and at this point,
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I don’t know what body could do it,
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maybe an observatory or…
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I don’t know.
But not Ana Pastor.
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No, please.
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Nor Ferreras.
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But spreading hoaxes should have consequences.
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And an obligation
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to retract in the same media.
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Because if Vicente Vallés
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spreads hoaxes in the news
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and then he doesn’t retract, then it’s useless.
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00:08:16,920 --> 00:08:18,760
If they only retract with a tweet,
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it will probably reach just a few people.
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So lying should have consequences.
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Which is the way to fight this?
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Maybe it’s not to refute hoaxes
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- although I find essential
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what Bake said about penalizing
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the media
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that generate fake news -
but maybe we need to copy
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that model but in a positive way.
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To broadcast the news in a quick way.
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More news. The good ones, you know,
the positive ones, the real ones.
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But having that level.
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Instead of saying
something happened, and this is the truth
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and we’re going to tell it for three fucking months
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and again and again… No, no!
I’m not giving you the time.
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Did you assimilate it? Perfect, next!
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And maybe this way works.
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Making things much more direct, because
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people don’t often have the time to… It seems
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00:09:03,200 --> 00:09:05,240
that the one who offers a sensational headline
which you keep in mind,
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is the cool guy,
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and the person who has a deep analysis
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is a bore.
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So it’s like “what a drag,
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I prefer the fantasy story
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of a squatter
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and the hero who knocks on the door and…”
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Because it’s also told that way:
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a super normative narrative
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with the good guys, the bad ones,
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the hero, the villain and so on.
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And people don’t reconsider things. It’s like a party pooper.
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You say: “Hey, but this…” and they go:
“Fuck off, this story is cool”.
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Maybe we should appropriate that.
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Yes, I think we need
to use the way to tell things,
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without the hoaxes,
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00:09:39,560 --> 00:09:41,440
but presenting things in a way…
Just the model, not the lie.
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Just the model, not the lie.
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At least in certain cases.
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Well, we can sometimes lie a bit.
No, no, no! You shouldn’t lie,
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it’s not right. Cut, cut!
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I think to refute the big media narratives,
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we need to start pointing out their flaws,
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and this is something we already do.
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Julián Macías does it very well,
and dedicates a lot of time.
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00:10:02,680 --> 00:10:04,240
But it’s true that
249
00:10:04,240 --> 00:10:07,720
pointing out those flaws of the media,
250
00:10:07,720 --> 00:10:09,280
more than flaws,
251
00:10:09,280 --> 00:10:11,200
deliberated flaws that the media
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00:10:11,200 --> 00:10:12,560
sometimes make.
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00:10:12,560 --> 00:10:14,120
I think the media
254
00:10:14,120 --> 00:10:15,400
get harmed, for example,
255
00:10:15,400 --> 00:10:16,920
every time they don’t mention
256
00:10:16,920 --> 00:10:18,560
somebody who attends an act.
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00:10:18,560 --> 00:10:20,200
They are pointed for that, right?
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Or every time don’t inform you
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about a topic they clearly
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00:10:22,480 --> 00:10:24,400
should have in their agenda, and they are pointed.
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And that,
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00:10:25,240 --> 00:10:29,360
little by little, undermines
the power of those media.
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00:10:29,360 --> 00:10:34,560
And I also think that
- and this is something that we,
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00:10:34,560 --> 00:10:37,040
as content creators, should do -
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00:10:37,040 --> 00:10:38,600
we need to create more content,
266
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to value it more,
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00:10:40,680 --> 00:10:43,880
and also ask the people who watch us
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for support and funding.
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00:10:45,240 --> 00:10:46,800
And above all, let them see
270
00:10:46,800 --> 00:10:49,320
that if they don’t support us, that way of information,
271
00:10:49,320 --> 00:10:52,480
that podcast, that YouTube channel,
272
00:10:52,480 --> 00:10:54,440
that Twitch channel, won’t no longer exist.
273
00:10:54,440 --> 00:10:57,400
So I think we need to start raising
awareness from there,
274
00:10:57,400 --> 00:11:00,040
and hey, somebody will suddenly say
275
00:11:00,040 --> 00:11:02,560
“I’m going to invest in you. Instead of a 4 euros
276
00:11:02,560 --> 00:11:04,240
subscription I’m going to donate
277
00:11:04,240 --> 00:11:09,000
2000 euros so you can do better things.”
278
00:11:09,000 --> 00:11:12,320
If people want different information,
279
00:11:12,320 --> 00:11:14,280
and they want it,
because we’re seeing
280
00:11:14,280 --> 00:11:18,560
how big networks
are falling down on ratings,
281
00:11:18,560 --> 00:11:21,240
they have to know
it’s necessary to invest and support
282
00:11:21,240 --> 00:11:24,200
in social media, sure.
283
00:11:24,200 --> 00:11:27,760
Why do you think that people believe
fake news so easily?
284
00:11:27,760 --> 00:11:30,000
Because they don’t have the time to check them.
285
00:11:30,000 --> 00:11:32,840
I try a lot to see all of this
286
00:11:32,840 --> 00:11:35,000
in that person’s shoes.
287
00:11:35,000 --> 00:11:37,400
Suddenly, for any reason,
288
00:11:37,400 --> 00:11:41,880
there’s a lady with squatters in her building,
289
00:11:41,880 --> 00:11:44,640
and they are conflictive in the neighborhood.
290
00:11:44,640 --> 00:11:46,640
This case is an isolated case,
291
00:11:46,640 --> 00:11:47,640
but then the TV networks tell
292
00:11:47,640 --> 00:11:49,520
the story, constantly.
293
00:11:49,520 --> 00:11:51,000
People you know
294
00:11:51,000 --> 00:11:52,480
wreck your head about it.
295
00:11:52,480 --> 00:11:53,600
They tell you:
296
00:11:53,600 --> 00:11:55,720
“You asked for a grant
for your son and it was denied.”
297
00:11:55,720 --> 00:11:57,840
Maybe because you
didn’t meet the requirements,
298
00:11:57,840 --> 00:11:58,640
but whatever!
299
00:11:58,640 --> 00:12:01,440
“Your grant was denied, but look
at these people coming here,
300
00:12:01,440 --> 00:12:04,920
with benefits, blah blah.”
That person doesn’t have the time
301
00:12:04,920 --> 00:12:09,040
or doesn’t feel like checking all the media
302
00:12:09,040 --> 00:12:10,160
and all the info.
303
00:12:10,160 --> 00:12:12,360
So they are going to keep that speech of
304
00:12:12,360 --> 00:12:14,200
“My mother has a shitty pension
305
00:12:14,200 --> 00:12:17,320
and has to deal with squatters in her building
306
00:12:17,320 --> 00:12:21,200
who are conflictive,
and those people get social benefits.”
307
00:12:21,200 --> 00:12:23,040
But it’s not like that:
308
00:12:23,040 --> 00:12:25,840
the reality says there’s not such a squatters problem,
309
00:12:25,840 --> 00:12:28,400
the facts say there’s not such a problem in Spain,
310
00:12:28,400 --> 00:12:29,800
but a giant business
311
00:12:29,800 --> 00:12:31,200
with security companies.
312
00:12:31,200 --> 00:12:32,760
That's it. This to summarize.
313
00:12:32,760 --> 00:12:35,960
And responsibilities
should be clarified at the board,
314
00:12:35,960 --> 00:12:37,360
because it often happens, and I know
315
00:12:37,360 --> 00:12:40,120
cause I’ve worked in TV networks,
316
00:12:40,120 --> 00:12:41,520
that decisions
317
00:12:41,520 --> 00:12:45,440
are made in a very intentional way,
in my opinion.
318
00:12:45,440 --> 00:12:48,360
A very liquid and obtuse way.
319
00:12:48,360 --> 00:12:51,560
I mean, what you see in the news
320
00:12:51,560 --> 00:12:55,720
has passed through many hands
and you don’t know who made the decision.
321
00:12:55,720 --> 00:12:57,120
And when at 7 in the morning
322
00:12:57,120 --> 00:13:00,560
you start to receive teletypes,
323
00:13:00,560 --> 00:13:02,600
the rundown starts to be made
324
00:13:02,600 --> 00:13:03,920
and those decisions
325
00:13:03,920 --> 00:13:06,560
don’t only come from every section boss:
326
00:13:06,560 --> 00:13:08,880
they come from the news direction,
327
00:13:08,880 --> 00:13:10,760
they also come from the people
328
00:13:10,760 --> 00:13:11,840
who put money on the news,
329
00:13:11,840 --> 00:13:13,760
they come from the political parties…
330
00:13:13,760 --> 00:13:15,000
Because a lot of people don’t know it,
331
00:13:15,000 --> 00:13:19,000
but as a worker of some TV news
332
00:13:19,000 --> 00:13:21,480
I can tell some people pay a quantity,
333
00:13:21,480 --> 00:13:22,200
other people pay less,
334
00:13:22,200 --> 00:13:24,040
then at the end of reports
335
00:13:24,040 --> 00:13:29,800
the face of the PP guy gets 7 more screen seconds
336
00:13:29,800 --> 00:13:33,440
than the face of the PSOE guy.
337
00:13:33,440 --> 00:13:35,720
It’s an example but it’s true.
338
00:13:35,720 --> 00:13:38,120
So they are not only the hoaxes,
339
00:13:38,120 --> 00:13:41,600
we also swallow a lot of information
340
00:13:41,600 --> 00:13:42,880
which is subliminal.
341
00:13:42,880 --> 00:13:46,800
I always remember when people used to say
342
00:13:46,800 --> 00:13:48,400
- I don’t know if it was a myth or it was true -
343
00:13:48,400 --> 00:13:50,520
about Coca-Cola ads.
344
00:13:50,520 --> 00:13:53,000
People said they went to the movies
345
00:13:53,000 --> 00:13:55,320
and suddenly they watched some frames of Coca-Cola
346
00:13:55,320 --> 00:13:57,400
that made them Coke-thirsty!
347
00:13:57,400 --> 00:13:58,640
Well, with the Popular Party,
348
00:13:58,640 --> 00:14:00,440
for example, it’s the same, ok?
349
00:14:00,440 --> 00:14:01,680
But this is real:
350
00:14:01,680 --> 00:14:05,000
you see more seconds of them in Antena 3.
351
00:14:05,000 --> 00:14:06,440
If you don’t believe me,
352
00:14:06,440 --> 00:14:09,000
go get in front of your TV
353
00:14:09,000 --> 00:14:11,800
watch it and count the seconds of the images.
354
00:14:11,800 --> 00:14:13,040
They are more screened.
355
00:14:13,040 --> 00:14:16,080
So it’s not just some things are invented,
356
00:14:16,080 --> 00:14:19,720
it’s that there is today’s rundown
357
00:14:19,720 --> 00:14:24,080
with a 25 minute news
without the sports section,
358
00:14:24,080 --> 00:14:26,000
and 15 minutes are about squatters,
359
00:14:26,000 --> 00:14:28,000
then you become
obsessed about squatters.
360
00:14:28,000 --> 00:14:29,320
At a family dinner
361
00:14:29,320 --> 00:14:32,120
when your cousins say:
362
00:14:32,120 --> 00:14:33,640
“What do you think about squatters?”
363
00:14:34,800 --> 00:14:36,920
They are already creating the frame
364
00:14:36,920 --> 00:14:39,120
of the debate to have while having dinner.
365
00:14:39,120 --> 00:14:41,120
You are going to talk about squatters,
366
00:14:41,120 --> 00:14:42,440
not evictions.
367
00:14:42,440 --> 00:14:43,600
You’re going to talk about squatters
368
00:14:43,600 --> 00:14:46,080
from a permanent defense position,
369
00:14:46,080 --> 00:14:50,280
to counter-inform,
to counter those arguments.
370
00:14:50,280 --> 00:14:52,320
Because if you talked about evictions,
371
00:14:52,320 --> 00:14:54,480
like after 15M
372
00:14:54,480 --> 00:14:55,920
and all that wave,
373
00:14:55,920 --> 00:14:57,960
the moment you talk about evictions
374
00:14:57,960 --> 00:15:01,600
you go to the origin of them
and who commits the eviction.
375
00:15:01,600 --> 00:15:02,720
Now, when you talk about who,
376
00:15:02,720 --> 00:15:05,440
you realize you’re messing with the economic power.
377
00:15:05,440 --> 00:15:07,440
You’re questioning that structure.
378
00:15:07,440 --> 00:15:09,160
However, by talking about squatters,
379
00:15:09,160 --> 00:15:13,480
you’re pointing at the weak ones
380
00:15:13,480 --> 00:15:16,400
who are at the bottom of the ladder,
the ones “who don’t want to work”,
381
00:15:16,400 --> 00:15:17,880
“who take advantage of social benefits”...
382
00:15:17,880 --> 00:15:20,600
Just to hide
383
00:15:20,600 --> 00:15:23,040
who’s behind all those evictions
384
00:15:23,040 --> 00:15:26,520
and the housing structure.
385
00:15:26,520 --> 00:15:31,240
Of course, fear moves
much more than other feelings.
386
00:15:31,240 --> 00:15:34,560
And also, and this is a different thing
in Atresmedia and Telecinco:
387
00:15:34,560 --> 00:15:39,280
the important role that
security alarms ads had played.
388
00:15:39,280 --> 00:15:41,000
For example, in the TV case,
389
00:15:41,000 --> 00:15:42,720
I think a lot of these men
390
00:15:42,720 --> 00:15:46,920
that talk against squatters, and say that
391
00:15:46,920 --> 00:15:49,040
if you go to the groceries they will break into your house,
392
00:15:49,040 --> 00:15:50,360
and they tell stories which later are
393
00:15:50,360 --> 00:15:52,560
shown as lies but they don’t care,
394
00:15:52,560 --> 00:15:56,840
they are doing this
because it’s politically effective,
395
00:15:56,840 --> 00:15:58,920
and because of advertising,
396
00:15:58,920 --> 00:16:00,840
the big media probably started doing it
397
00:16:00,840 --> 00:16:02,080
because of this.
398
00:16:02,080 --> 00:16:04,720
So in this sense I do believe there are
399
00:16:04,720 --> 00:16:06,240
different motivations.
400
00:16:06,240 --> 00:16:09,920
On one hand, I think in Twitch, YouTube,
401
00:16:09,920 --> 00:16:12,200
Telecinco and Atresmedia, the same topic is addressed
402
00:16:12,200 --> 00:16:15,120
but for different reasons,
403
00:16:15,120 --> 00:16:17,360
and I also think fear has become
404
00:16:17,360 --> 00:16:20,480
a key factor for politicians
405
00:16:20,480 --> 00:16:22,520
and they are using it very well.
406
00:16:22,520 --> 00:16:24,000
For something to work,
407
00:16:24,000 --> 00:16:25,120
communicatively,
408
00:16:25,120 --> 00:16:29,040
it needs a narrative that causes an emotion,
409
00:16:29,040 --> 00:16:30,600
that activates one of your emotions,
410
00:16:30,600 --> 00:16:32,160
whether it’s a positive or a negative one.
411
00:16:32,160 --> 00:16:33,960
Then normally the strategy
412
00:16:33,960 --> 00:16:36,320
is to make a narrative that pisses you off,
413
00:16:36,320 --> 00:16:37,920
for you to mobilize
414
00:16:37,920 --> 00:16:40,600
and share that content, even with
415
00:16:40,600 --> 00:16:42,680
some insults thrown to the people,
416
00:16:42,680 --> 00:16:44,080
organizations or ideas behind.
417
00:16:44,080 --> 00:16:46,280
So, protected by that impunity,
418
00:16:46,280 --> 00:16:48,680
there are several levels of manipulation.
419
00:16:48,680 --> 00:16:50,760
One of them is writing a headline with a clickbait,
420
00:16:50,760 --> 00:16:52,840
another is a manipulated video,
421
00:16:52,840 --> 00:16:54,600
cutting something, or an image.
422
00:16:54,600 --> 00:16:58,360
You have these different levels but the thing is:
423
00:16:58,360 --> 00:17:01,040
it needs to piss you off so it can be viral.
424
00:17:01,040 --> 00:17:02,560
The difference between truth and lies
425
00:17:02,560 --> 00:17:04,160
is that truth can be verified.
426
00:17:04,160 --> 00:17:06,280
And lying is a speech that can work
427
00:17:06,280 --> 00:17:08,640
for a long time but it’s seldom verified.
428
00:17:08,640 --> 00:17:11,400
That’s why truth has this extra power
429
00:17:11,400 --> 00:17:12,760
that lies don’t have.
430
00:17:12,760 --> 00:17:15,640
At the end, you can verify it, and people say
431
00:17:15,640 --> 00:17:16,760
“damn, it’s true”.
432
00:17:16,760 --> 00:17:19,760
And also, people are not stupid.
433
00:17:19,760 --> 00:17:23,960
I mean, do you really believe
there is a media owner,
434
00:17:23,960 --> 00:17:28,160
and probably that media
generates economic loss,
435
00:17:28,160 --> 00:17:30,880
and he’s going to tolerate that a business
436
00:17:30,880 --> 00:17:33,320
of his own doesn't defend his interests?
437
00:17:33,320 --> 00:17:34,440
Are we nuts?
438
00:17:34,440 --> 00:17:35,720
Please.
439
00:17:35,720 --> 00:17:37,720
The thing is: to counteract something
440
00:17:37,720 --> 00:17:40,000
we normally consume in 10 seconds,
441
00:17:40,000 --> 00:17:41,280
for example a headline and an image,
442
00:17:41,280 --> 00:17:43,920
although the whole news
may be a little more clean,
443
00:17:43,920 --> 00:17:46,920
the 95% of people doesn’t read the news,
just the headline
444
00:17:46,920 --> 00:17:49,280
with an eye-catching image, and shares it.
445
00:17:49,720 --> 00:17:50,680
To counteract this,
446
00:17:50,680 --> 00:17:52,920
we normally need to be very well documented,
447
00:17:52,920 --> 00:17:56,360
to have an explanation that shows it’s a lie.
448
00:17:56,360 --> 00:17:57,520
For instance, in my case,
449
00:17:57,520 --> 00:17:59,920
I sometimes need a 25 or 30 tweets thread
450
00:17:59,920 --> 00:18:01,840
that takes me one, two or three days to collect
451
00:18:01,840 --> 00:18:04,240
all the information to totally refute it.
452
00:18:04,240 --> 00:18:06,720
But of course the attention economy,
453
00:18:06,720 --> 00:18:08,160
the communication engineering,
454
00:18:08,160 --> 00:18:09,760
in a 95%,
455
00:18:09,760 --> 00:18:13,240
and actually we are having new formats
like TikTok and etc.,
456
00:18:13,240 --> 00:18:15,840
that make us spend less and less time,
457
00:18:15,840 --> 00:18:18,440
we have less and less patience to consume content,
458
00:18:18,440 --> 00:18:19,960
and you need to be quick.
459
00:18:20,800 --> 00:18:24,560
Disinformation.
460
00:18:25,720 --> 00:18:29,440
Illegal immigrants attacking the Police!
Watch this video.
461
00:18:30,600 --> 00:18:32,240
Illegal immigrants attacking the Police!
Watch this video.
462
00:18:32,680 --> 00:18:34,320
It's the police running.
463
00:18:34,320 --> 00:18:35,840
Fuck off!
464
00:18:36,120 --> 00:18:37,600
Really??
465
00:18:38,160 --> 00:18:39,640
I’m not a racist but...
466
00:18:40,480 --> 00:18:42,120
80% of Spanish people
467
00:18:42,120 --> 00:18:43,800
have ever heard
468
00:18:43,800 --> 00:18:45,320
some hoax about migrants,
469
00:18:45,320 --> 00:18:46,680
according to Oxfam Intermon.
470
00:18:47,080 --> 00:18:47,600
Of course:
471
00:18:47,600 --> 00:18:49,960
they are quick, simple and outrageous.
472
00:18:49,960 --> 00:18:52,000
Hoaxes are a powerful tool,
473
00:18:52,000 --> 00:18:54,840
and they only were the prelude to something bigger.
474
00:18:54,840 --> 00:18:57,120
Journalism has been replaced by opinions
475
00:18:57,120 --> 00:18:59,560
and gimmicks with a clear objective:
476
00:18:59,560 --> 00:19:01,800
to constantly appeal to emotions.
477
00:19:02,640 --> 00:19:04,600
Traditional and digital media
478
00:19:04,600 --> 00:19:05,960
have become experts
479
00:19:05,960 --> 00:19:08,400
on creating sensationalist stories
480
00:19:08,400 --> 00:19:10,080
which, brought to real life,
481
00:19:10,080 --> 00:19:13,080
are either ultra-minimum cases or directly a lie.
482
00:19:13,360 --> 00:19:14,840
Lies that can always
483
00:19:14,840 --> 00:19:16,480
be unmasked by facts.
484
00:19:16,640 --> 00:19:19,400
There are almost 26 million houses.
485
00:19:19,400 --> 00:19:21,360
These are the denounces:
486
00:19:21,360 --> 00:19:23,600
this last year we had around 17000,
487
00:19:23,600 --> 00:19:27,800
so just the 0,07% of houses
488
00:19:27,800 --> 00:19:28,760
are squatted ones.
489
00:19:28,760 --> 00:19:31,240
Is that a problem? Yes it is.
An occasional one? Yes indeed.
490
00:19:31,240 --> 00:19:33,920
A generalization and a common issue?
491
00:19:33,920 --> 00:19:36,600
Economy and data say: no way.
492
00:19:36,600 --> 00:19:38,280
The cases are not increasing.
493
00:19:38,280 --> 00:19:41,280
In fact, they are decreasing.
494
00:19:41,280 --> 00:19:42,840
And then you have that story
495
00:19:42,840 --> 00:19:45,240
about this poor grandma who goes to the groceries
496
00:19:45,240 --> 00:19:46,200
and when she’s back home,
497
00:19:46,200 --> 00:19:47,480
squatters have taken over it.
498
00:19:47,480 --> 00:19:49,440
This is a complete lie.
499
00:19:49,440 --> 00:19:51,680
This is completely hysterical.
500
00:19:51,680 --> 00:19:52,680
But the most important part here
501
00:19:52,680 --> 00:19:53,880
is what the Penal Code says:
502
00:19:53,880 --> 00:19:58,880
that felony is set forth in Article 202.1,
503
00:19:58,880 --> 00:20:01,520
and can be punished with
6 months to 2 years of imprisonment.
504
00:20:01,520 --> 00:20:04,440
So it’s not true that squatters
can take over your house
505
00:20:04,440 --> 00:20:05,520
and you have to wait…
506
00:20:05,520 --> 00:20:07,440
No: if somebody breaks into your house,
507
00:20:07,440 --> 00:20:09,360
the Police, with the Penal Code
508
00:20:09,360 --> 00:20:10,000
on their side,
509
00:20:10,000 --> 00:20:11,680
can kick the door down
510
00:20:11,680 --> 00:20:12,920
and take off the intruders.
511
00:20:12,920 --> 00:20:14,600
So the economic facts say
512
00:20:14,600 --> 00:20:17,040
there is not such a big alarm;
513
00:20:17,040 --> 00:20:18,960
the Law says
514
00:20:18,960 --> 00:20:20,600
there is no impunity.
515
00:20:20,600 --> 00:20:21,600
Are there some cases?
516
00:20:21,600 --> 00:20:23,440
There’s no way to deny it.
517
00:20:23,440 --> 00:20:25,080
But is there a general alarm?
518
00:20:25,080 --> 00:20:26,480
There’s no way to claim it.
519
00:20:27,600 --> 00:20:29,360
But facts or documentation
520
00:20:29,360 --> 00:20:30,680
are useless a lot of times,
521
00:20:30,680 --> 00:20:31,760
especially with
522
00:20:31,760 --> 00:20:33,720
professional fake news spreaders.
523
00:20:34,440 --> 00:20:35,760
How do these people work?
524
00:20:36,080 --> 00:20:37,320
“Let’s see it, it’s unbelievable”
525
00:20:37,720 --> 00:20:39,920
One: They are moved by their anti-feminism,
526
00:20:39,920 --> 00:20:40,600
racism,
527
00:20:40,600 --> 00:20:41,920
LGBTQphobia…
528
00:20:41,920 --> 00:20:43,200
To attack everything
529
00:20:43,200 --> 00:20:45,000
that they consider as ‘woke’.
530
00:20:45,600 --> 00:20:47,400
They attack the collectives’ rights
531
00:20:47,400 --> 00:20:49,520
because they believe that hetero,
532
00:20:49,520 --> 00:20:51,360
cis, white and right-winged men
533
00:20:51,360 --> 00:20:53,200
are losing their privileges.
534
00:20:53,560 --> 00:20:55,760
They appeal to a fake discrimination
535
00:20:55,760 --> 00:20:58,040
to have a perfect niche of audience.
536
00:20:58,080 --> 00:20:59,040
“You may not believe me,
537
00:20:59,040 --> 00:21:00,720
but I’m gonna try to convince you
538
00:21:00,720 --> 00:21:01,920
in the next 4 minutes”
539
00:21:02,320 --> 00:21:05,200
Two: They search for easy targets to attack
540
00:21:05,200 --> 00:21:05,760
and humiliate them
541
00:21:05,760 --> 00:21:07,480
from their YouTube or Twitch channels.
542
00:21:07,800 --> 00:21:09,520
They prey on women
543
00:21:09,520 --> 00:21:11,280
who are taking their first steps
on the communication field,
544
00:21:11,280 --> 00:21:13,120
or with queer people, activists
545
00:21:13,120 --> 00:21:14,400
and left-winged politicians.
546
00:21:15,880 --> 00:21:17,120
"I'm going to watch more things
547
00:21:17,120 --> 00:21:19,480
cause this is great video material."
548
00:21:20,400 --> 00:21:20,880
Three:
549
00:21:20,880 --> 00:21:22,840
They ridicule their victims.
550
00:21:22,840 --> 00:21:24,160
They are experts on using
551
00:21:24,160 --> 00:21:25,640
the straw man fallacy.
552
00:21:25,720 --> 00:21:27,480
We want legal
and safe abortion!
553
00:21:27,480 --> 00:21:29,760
You enjoy
killing babies!
554
00:21:30,240 --> 00:21:30,920
Four:
555
00:21:30,920 --> 00:21:34,000
They feed their communities
to become stronger.
556
00:21:36,240 --> 00:21:39,080
We already lived this back
in the 90s with the neonazis:
557
00:21:39,080 --> 00:21:41,000
one of them is a coward when alone,
558
00:21:41,000 --> 00:21:42,640
but things are different while herding.
559
00:21:45,000 --> 00:21:45,800
And five:
560
00:21:45,800 --> 00:21:48,880
They forge the argument of a “cancellation”.
561
00:21:49,200 --> 00:21:49,920
Meaning:
562
00:21:49,920 --> 00:21:51,280
crying at prime time.
563
00:21:55,280 --> 00:21:57,240
Now we know their modus operandi.
564
00:21:57,240 --> 00:21:59,760
They say they’re winning the cultural battle.
565
00:21:59,760 --> 00:22:02,560
But here we’ve played
enough video games
566
00:22:02,560 --> 00:22:05,280
to know that losing is never an option.
567
00:22:05,760 --> 00:22:06,720
Shall we play a new one?
568
00:22:23,400 --> 00:22:26,080
The Words World is under a spell.
569
00:22:26,080 --> 00:22:29,120
Communication has been replaced by snake oil.
570
00:22:30,920 --> 00:22:37,120
Manipulation took over the world and with its minions,
the Bigot-tubers, get to have all the souls under its control.
571
00:22:38,960 --> 00:22:43,160
“To fucking defend Spain!”
572
00:22:44,520 --> 00:22:48,680
“Where's Men's day, uh?”
573
00:22:50,440 --> 00:22:53,560
“Terrorists, immigrants, coupsters, the Constitution!”
574
00:22:55,600 --> 00:22:59,640
“Communism or Freedom”
575
00:23:01,280 --> 00:23:04,920
But maybe not all souls are under its control.
576
00:23:07,480 --> 00:23:09,640
“The opposite to the Bigot-tubers”
577
00:23:11,080 --> 00:23:13,320
Cheers, Wokie, and thank you for embarking
on this adventure!
578
00:23:13,320 --> 00:23:15,760
It’s up to you to break the spell.
579
00:23:15,760 --> 00:23:20,760
You need to defeat the Bigot-tubers
to end Manipulation for good.
580
00:23:22,120 --> 00:23:23,640
Don’t worry.
581
00:23:23,640 --> 00:23:27,880
Our friends Reinas & Repollos
will explain to you how to do it.
582
00:23:36,520 --> 00:23:38,360
The cultural battle we must deal with
583
00:23:38,360 --> 00:23:39,920
is just a smokescreen.
584
00:23:39,920 --> 00:23:43,000
A spell which Manipulation
and its minions defend
585
00:23:43,000 --> 00:23:45,080
to control the narrative framework
586
00:23:45,080 --> 00:23:47,400
where this so-called battle
is going to be fought.
587
00:23:47,400 --> 00:23:49,560
But it turns out this battle doesn’t exist.
588
00:23:49,560 --> 00:23:51,320
Better said: it’s loaded,
589
00:23:51,320 --> 00:23:54,320
because there is no guarantee
of a fair cultural battle.
590
00:23:55,720 --> 00:23:57,520
We are at our opponent’s field,
591
00:23:57,520 --> 00:24:00,680
with their fans in the stands,
the streets and the minds.
592
00:24:00,680 --> 00:24:03,520
This context gives them
a comfortable atmosphere.
593
00:24:03,520 --> 00:24:05,880
This and the fact that
they have no scruples,
594
00:24:05,880 --> 00:24:07,760
give them a free highway for their attacks
595
00:24:07,760 --> 00:24:10,400
to go straight to the heart of Humanity,
596
00:24:10,400 --> 00:24:12,920
with their speeches going deeper.
597
00:24:12,920 --> 00:24:14,560
Sometimes, when their points
598
00:24:14,560 --> 00:24:15,520
don’t hold up,
599
00:24:15,520 --> 00:24:19,840
or when we face them, they dip
into their favorite spell:
600
00:24:19,840 --> 00:24:21,920
the "We can’t say
anything nowadays”.
601
00:24:24,320 --> 00:24:25,160
They victimize themselves
602
00:24:25,160 --> 00:24:27,080
and they start fighting in the stage
603
00:24:27,080 --> 00:24:29,640
they best control: social media.
604
00:24:29,640 --> 00:24:31,640
They do it in a couple of seconds
605
00:24:31,640 --> 00:24:34,600
and use a violence that they
wouldn’t use face to face,
606
00:24:34,600 --> 00:24:36,600
but this stage empowers them.
607
00:24:38,280 --> 00:24:39,880
Why?
Because their ideas become
608
00:24:39,880 --> 00:24:41,640
organic through algorithms,
609
00:24:41,640 --> 00:24:44,680
24/7, daily and reaching audiences
610
00:24:44,680 --> 00:24:47,240
that wouldn’t contact them by other ways.
611
00:24:47,560 --> 00:24:49,280
Our past stages
612
00:24:49,280 --> 00:24:51,360
were spontaneous social outbursts
613
00:24:51,360 --> 00:24:53,960
to denounce injustice, abuse and violence.
614
00:24:53,960 --> 00:24:55,600
They used to propose, not destroy,
615
00:24:55,600 --> 00:24:56,840
and that was the way to make
616
00:24:56,840 --> 00:24:58,720
every progress to build a better society.
617
00:25:00,040 --> 00:25:02,520
But now that Manipulation has casted
618
00:25:02,520 --> 00:25:05,760
the Submission Shadow spell,
in a mind flayer style,
619
00:25:05,760 --> 00:25:07,600
people who are bewitched, or asleep,
620
00:25:07,600 --> 00:25:10,800
are seeing progress as danger or imposition.
621
00:25:10,800 --> 00:25:13,800
That’s what the Bigot-tubers
have made them believe.
622
00:25:13,800 --> 00:25:15,960
While awake people
623
00:25:15,960 --> 00:25:18,800
have escaped from the cavern shadows,
624
00:25:18,800 --> 00:25:21,360
and they know everything is actually a spell.
625
00:25:21,360 --> 00:25:23,080
Wokie knows that talking about “war”
626
00:25:23,080 --> 00:25:25,000
is part of Manipulation’s plan.
627
00:25:28,040 --> 00:25:30,200
Liberals are burning traditional
628
00:25:30,200 --> 00:25:32,000
and social media down, using lip service.
629
00:25:32,000 --> 00:25:34,160
And awake people must free the minds
630
00:25:34,160 --> 00:25:35,240
that have been spelled.
631
00:25:35,600 --> 00:25:36,760
This hive mind
632
00:25:36,760 --> 00:25:39,040
talks about freedom while
it’s depriving us of it,
633
00:25:39,040 --> 00:25:40,320
because it steals from us the capacity
634
00:25:40,320 --> 00:25:42,240
of living together with different ideas.
635
00:25:47,280 --> 00:25:49,480
This spell will only be undone
636
00:25:49,480 --> 00:25:50,720
when awake people
637
00:25:50,720 --> 00:25:51,760
stop accepting
638
00:25:51,760 --> 00:25:54,840
Manipulation and its minions’
narrative framework.
639
00:25:54,840 --> 00:25:57,840
And when it’s undermined with
a travel to another level.
640
00:26:00,080 --> 00:26:02,080
This travel will free
641
00:26:02,080 --> 00:26:03,800
their minds and souls
from domination,
642
00:26:03,800 --> 00:26:06,800
allowing communication to be fluent again.
643
00:26:08,080 --> 00:26:11,080
The cultural battle will then be defeated
644
00:26:11,280 --> 00:26:12,200
and it will be replaced
645
00:26:12,200 --> 00:26:14,440
by cultural enrichment.
646
00:26:14,440 --> 00:26:16,560
That’s what ChatGPT has recommended to us
647
00:26:16,560 --> 00:26:17,800
when we have asked it
648
00:26:17,800 --> 00:26:20,000
for a good substitute for this battle.
649
00:26:23,160 --> 00:26:24,960
You have broken the Submission Shadow spell.
650
00:26:24,960 --> 00:26:25,800
But… Watch out!
651
00:26:25,800 --> 00:26:29,640
The mind flayer will come back stronger and deadlier
to get the wayward souls back.
652
00:26:31,320 --> 00:26:33,560
Now, Wokie, you must defeat more Bigot-tubers
to end Manipulation for good,
653
00:26:33,560 --> 00:26:35,760
replacing the cultural battle by cultural enrichment.
654
00:26:40,880 --> 00:26:41,880
Bigot-tubers
655
00:26:41,880 --> 00:26:44,440
are an ideological phenomenon
656
00:26:44,440 --> 00:26:47,000
penetrating in young people above all.
657
00:26:47,000 --> 00:26:49,440
There are already a lot of initiatives,
658
00:26:49,440 --> 00:26:50,920
the key are
659
00:26:50,920 --> 00:26:52,600
new figures to emerge and fight,
660
00:26:52,600 --> 00:26:55,200
but not doing the same things they do.
661
00:26:55,560 --> 00:26:58,960
When society
662
00:26:58,960 --> 00:27:00,720
starts approving of certain
663
00:27:00,720 --> 00:27:02,800
social advances
and certain rights, for example,
664
00:27:02,800 --> 00:27:04,680
for the LGBTQ community, for the migrants,
665
00:27:04,680 --> 00:27:06,800
always with a little part of resistance,
666
00:27:06,800 --> 00:27:09,000
the rebel thing is going against all that.
667
00:27:09,000 --> 00:27:12,440
And when we have
a progressivist government,
668
00:27:12,440 --> 00:27:14,560
whether we like that
progressivism more or less,
669
00:27:14,560 --> 00:27:16,720
you will always have right winged people
670
00:27:16,720 --> 00:27:18,640
playing against you. And in this case,
671
00:27:18,640 --> 00:27:20,640
rebellion has been very focused
672
00:27:20,640 --> 00:27:22,640
against feminism, one of the things
673
00:27:22,640 --> 00:27:25,000
that have advanced more for these last years.
674
00:27:25,000 --> 00:27:27,800
So I think they have found there,
675
00:27:27,800 --> 00:27:29,320
on one hand, some content creators
676
00:27:29,320 --> 00:27:31,960
who have been
supported by the far right.
677
00:27:31,960 --> 00:27:33,520
And this wasn’t a sudden idea
678
00:27:33,520 --> 00:27:36,120
in Spain like “hey, let’s support
679
00:27:36,120 --> 00:27:37,720
these bigot content creators guys”.
680
00:27:37,720 --> 00:27:39,160
No, this actually comes
681
00:27:39,160 --> 00:27:40,640
from the USA and from Trump,
682
00:27:40,640 --> 00:27:42,240
when they start creating
683
00:27:42,240 --> 00:27:44,040
platforms or Facebook groups
684
00:27:44,040 --> 00:27:46,360
to spread fake news,
685
00:27:46,360 --> 00:27:48,400
and when they start supporting
686
00:27:48,400 --> 00:27:50,080
and funding content creators
687
00:27:50,080 --> 00:27:51,280
because they know
688
00:27:51,280 --> 00:27:52,960
it’s important to reach a young audience
689
00:27:52,960 --> 00:27:55,000
who wasn’t interested in politics.
690
00:27:55,000 --> 00:27:57,880
Then is when they start funding
691
00:27:57,880 --> 00:27:58,960
a bunch of men,
692
00:27:58,960 --> 00:28:02,600
because most people,
693
00:28:02,600 --> 00:28:05,120
YouTube and Twitch users are men.
694
00:28:05,120 --> 00:28:06,160
I haven’t checked the last numbers,
695
00:28:06,160 --> 00:28:07,760
but when I joined Twitch,
696
00:28:07,760 --> 00:28:09,800
I think it was 75% vs 25%
697
00:28:09,800 --> 00:28:12,040
When we made our first podcast episode,
698
00:28:12,040 --> 00:28:13,800
I posted the first clip
699
00:28:13,800 --> 00:28:16,160
which got viral on TikTok, because
700
00:28:16,160 --> 00:28:19,880
I knew they were going
to absolutely harass us.
701
00:28:19,880 --> 00:28:21,320
Because we were talking about
702
00:28:21,320 --> 00:28:23,680
a very concrete topic and you could tell
703
00:28:23,680 --> 00:28:25,280
that bigot men were going to flood
704
00:28:25,280 --> 00:28:26,840
against us.
705
00:28:26,840 --> 00:28:28,440
And in the first seasons,
706
00:28:28,440 --> 00:28:30,920
I made very concrete clips because
707
00:28:30,920 --> 00:28:33,040
I knew they were coming for us, to attack us.
708
00:28:33,040 --> 00:28:34,640
It’s also a part
709
00:28:34,640 --> 00:28:35,640
of our success,
710
00:28:35,640 --> 00:28:37,480
which is not provoking, on the contrary:
711
00:28:37,480 --> 00:28:38,480
are you annoyed?
712
00:28:38,480 --> 00:28:39,360
Ok, you will see.
713
00:28:39,680 --> 00:28:40,840
So if this video has
714
00:28:40,840 --> 00:28:43,000
200k comments
715
00:28:43,000 --> 00:28:45,400
of bullying about ours mums,
716
00:28:45,400 --> 00:28:47,720
I’m going to post 20 videos this week.
717
00:28:49,240 --> 00:28:50,440
Seriously, I’m fascinated,
718
00:28:50,440 --> 00:28:51,560
I’m having a ball.
719
00:28:51,560 --> 00:28:54,320
It’s quite interesting, right?
I like it, yeah.
720
00:28:54,320 --> 00:28:56,840
The left said: “No, we are going to focus
721
00:28:56,840 --> 00:28:57,920
on other things.
722
00:28:57,920 --> 00:29:00,440
We already control social media.
723
00:29:00,440 --> 00:29:02,440
There are enough leftist people
724
00:29:02,440 --> 00:29:03,840
in social media who are battling.
725
00:29:03,840 --> 00:29:06,080
We don’t need anything else.”
A mistake: we have those
726
00:29:06,080 --> 00:29:07,640
far right people
727
00:29:07,640 --> 00:29:10,880
eating us in the field.
728
00:29:10,880 --> 00:29:11,600
This, on one hand.
729
00:29:11,600 --> 00:29:13,640
On the other,
they obviously have their audience,
730
00:29:13,640 --> 00:29:16,280
and that’s an audience who are actually
731
00:29:16,280 --> 00:29:18,320
unhappy with the system,
732
00:29:18,320 --> 00:29:19,640
young men above all,
733
00:29:19,640 --> 00:29:21,160
who are unhappy with the system,
734
00:29:21,160 --> 00:29:22,800
unhappy because they can’t leave
735
00:29:22,800 --> 00:29:25,320
their parents’ house,
like most of the Z generation;
736
00:29:25,320 --> 00:29:27,480
unhappy because they can’t afford their own house,
737
00:29:27,480 --> 00:29:29,360
like most of millennials;
738
00:29:29,360 --> 00:29:32,760
or unhappy with all those problems
they have: precarious jobs,
739
00:29:32,760 --> 00:29:34,040
a salary that
740
00:29:34,040 --> 00:29:36,440
doesn’t let them afford anything…
741
00:29:36,440 --> 00:29:37,800
Where are they seeking shelter?
742
00:29:37,800 --> 00:29:39,080
To these young men,
743
00:29:39,080 --> 00:29:40,440
and some of them not so young,
744
00:29:40,440 --> 00:29:41,360
by the way,
745
00:29:41,360 --> 00:29:42,840
who tell them that feminazis
746
00:29:42,840 --> 00:29:44,480
are the problem,
747
00:29:44,480 --> 00:29:46,560
because we have advanced so much
748
00:29:46,560 --> 00:29:47,840
that they don’t have anything left.
749
00:29:47,840 --> 00:29:49,200
Because it’s always easier
750
00:29:49,200 --> 00:29:50,680
to point out other people
751
00:29:50,680 --> 00:29:51,920
or other communities
752
00:29:51,920 --> 00:29:52,680
than saying
753
00:29:52,680 --> 00:29:54,120
the problem is the system,
754
00:29:54,120 --> 00:29:56,000
and we have to wreck the system
755
00:29:56,000 --> 00:29:56,720
and to turn it upside down
756
00:29:56,720 --> 00:29:57,920
if we want things to change,
757
00:29:57,920 --> 00:29:59,120
and we have to go against the powerful people.
758
00:29:59,120 --> 00:29:59,960
There you really have
759
00:29:59,960 --> 00:30:03,440
a peculiar thing: these people,
760
00:30:03,440 --> 00:30:05,360
these thousands and millions of people
761
00:30:05,360 --> 00:30:07,440
who support these men,
762
00:30:07,440 --> 00:30:10,360
they are actually supporting the system,
763
00:30:10,360 --> 00:30:11,960
they are not fighting against the system.
764
00:30:11,960 --> 00:30:14,320
They don’t know it but
765
00:30:14,320 --> 00:30:15,560
those people actually work
766
00:30:15,560 --> 00:30:17,680
for the top
767
00:30:17,680 --> 00:30:19,880
of the system,
768
00:30:19,880 --> 00:30:21,200
and they are trying to bolster it.
769
00:30:21,200 --> 00:30:24,360
What they always do:
locking women inside their houses,
770
00:30:24,360 --> 00:30:26,400
using migrants only for the most precarious jobs
771
00:30:26,400 --> 00:30:28,120
and of course
772
00:30:28,120 --> 00:30:30,640
paying them under the counter
773
00:30:30,640 --> 00:30:32,960
and not having any consequences,
774
00:30:32,960 --> 00:30:34,560
abusing them all the way,
775
00:30:34,560 --> 00:30:36,000
etc etc…
776
00:30:36,000 --> 00:30:37,560
So, at the end of the day, all those viewers
777
00:30:37,560 --> 00:30:39,440
are supporting the same system
778
00:30:39,440 --> 00:30:42,480
that made them deeply unhappy
779
00:30:42,480 --> 00:30:43,840
and deeply precarious.
780
00:30:43,840 --> 00:30:44,720
At the beginning,
781
00:30:44,720 --> 00:30:46,600
a lot of these youtubers
782
00:30:46,600 --> 00:30:48,520
used to make other kinds of content,
783
00:30:48,520 --> 00:30:50,920
but they have found in anti-feminism
784
00:30:50,920 --> 00:30:54,000
a big goldmine.
785
00:30:54,000 --> 00:30:54,760
I mean,
786
00:30:54,760 --> 00:30:57,600
with their content, they make a lot of money.
787
00:30:57,600 --> 00:30:58,800
I think feminism
788
00:30:58,800 --> 00:31:01,240
is a transforming force
789
00:31:01,240 --> 00:31:02,160
in both ways,
790
00:31:02,160 --> 00:31:03,840
from the left and to the right.
791
00:31:03,840 --> 00:31:05,840
It queries a lot… It’s transversal.
792
00:31:05,840 --> 00:31:08,000
It queries a lot of structures
793
00:31:08,000 --> 00:31:10,800
and the hegemonic thinking, the patriarchy.
794
00:31:10,800 --> 00:31:14,360
I think progress is unstoppable, meaning
795
00:31:14,360 --> 00:31:16,840
we have already advanced some of the way,
796
00:31:16,840 --> 00:31:20,200
and unless there is some zombie apocalypse
797
00:31:20,200 --> 00:31:21,600
that destroys everything,
798
00:31:21,600 --> 00:31:23,640
it’s impossible to…
799
00:31:23,640 --> 00:31:25,080
Because when you open your mind,
800
00:31:25,080 --> 00:31:27,040
you unblock it and nobody
801
00:31:27,040 --> 00:31:27,760
can take it away from you.
802
00:31:27,760 --> 00:31:29,240
So the fact we already
803
00:31:29,240 --> 00:31:32,120
know bisexual people exist,
804
00:31:32,120 --> 00:31:35,560
trans people exist, lesbian women, gay men,
805
00:31:35,560 --> 00:31:38,080
all of gender identity and gender expression,
806
00:31:38,080 --> 00:31:39,440
and the fact we are talking about it,
807
00:31:39,440 --> 00:31:41,360
it’s a step you can’t forget,
808
00:31:41,360 --> 00:31:43,120
like “Oh I will forget feminism exists!”
809
00:31:43,120 --> 00:31:44,840
No, we can’t fight reactionaries,
810
00:31:44,840 --> 00:31:46,600
but people already know what this means.
811
00:31:46,600 --> 00:31:47,000
Yes.
812
00:31:47,000 --> 00:31:48,720
I was recently watching this documentary
813
00:31:48,720 --> 00:31:50,360
on the Alcasser girls crime.
814
00:31:50,360 --> 00:31:52,960
And when you see
that perspective you think:
815
00:31:52,960 --> 00:31:54,960
Wow, how could they address crime like that?
816
00:31:54,960 --> 00:31:56,400
How could the media act like that?
817
00:31:56,400 --> 00:31:59,200
How the whole crime was used to create fear?
818
00:31:59,200 --> 00:32:01,320
All the hoaxes and everything…
819
00:32:01,320 --> 00:32:02,920
There is a part I believe
820
00:32:02,920 --> 00:32:04,760
is now overcome, and we are making real progress.
821
00:32:04,760 --> 00:32:05,560
But what happens is
822
00:32:05,560 --> 00:32:08,520
that we always want more and we are very ambitious.
823
00:32:08,520 --> 00:32:10,520
But we have some things that have changed
824
00:32:10,520 --> 00:32:12,360
and that we are not seeing anymore.
825
00:32:12,360 --> 00:32:15,000
For example, that 90s late night show, Mississippi.
826
00:32:15,000 --> 00:32:15,720
Nowadays on TV
827
00:32:15,720 --> 00:32:16,240
it’s very odd
828
00:32:16,240 --> 00:32:17,760
to have a show with a man
829
00:32:17,760 --> 00:32:18,600
on a desk
830
00:32:18,600 --> 00:32:20,880
surrounded by naked girls,
831
00:32:20,880 --> 00:32:22,360
and people being ok with that.
832
00:32:22,360 --> 00:32:23,760
The one who really should
833
00:32:23,760 --> 00:32:26,800
stop certain behaviors is the law.
834
00:32:26,800 --> 00:32:28,440
I think that some atrocities
835
00:32:28,440 --> 00:32:29,680
are being committed
836
00:32:29,680 --> 00:32:32,000
in the name of freedom of speech,
837
00:32:32,000 --> 00:32:34,360
which shouldn’t be approved in any cases.
838
00:32:34,360 --> 00:32:36,040
I mean, people are being slurred,
839
00:32:36,040 --> 00:32:38,160
constantly and consciously.
840
00:32:38,160 --> 00:32:39,320
People are lying
841
00:32:39,320 --> 00:32:41,040
about our colleagues.
842
00:32:41,040 --> 00:32:43,560
People are harassing our colleagues
843
00:32:43,560 --> 00:32:44,720
and some politicians
844
00:32:44,720 --> 00:32:46,840
on the first line, obviously,
845
00:32:46,840 --> 00:32:49,280
but also content creators
846
00:32:49,280 --> 00:32:51,160
like any of us,
847
00:32:51,160 --> 00:32:53,240
even girls who dare
848
00:32:53,240 --> 00:32:54,520
to give an opinion via Twitter,
849
00:32:54,520 --> 00:32:56,640
and people are suddenly exposing them,
850
00:32:56,640 --> 00:32:59,880
as if they were part of the power.
851
00:32:59,880 --> 00:33:01,080
So I think something
852
00:33:01,080 --> 00:33:01,880
needs to be done,
853
00:33:01,880 --> 00:33:04,200
and I think if this can be stopped
854
00:33:04,200 --> 00:33:05,080
in some way,
855
00:33:05,080 --> 00:33:06,800
not the youtubers, just the hate,
856
00:33:06,800 --> 00:33:08,000
I believe they can generate
857
00:33:08,000 --> 00:33:09,400
other kinds of content.
858
00:33:09,400 --> 00:33:11,000
Because it happens to me:
859
00:33:11,000 --> 00:33:12,800
they make videos of me every week,
860
00:33:12,800 --> 00:33:14,720
and I have never talked about any of them.
861
00:33:14,720 --> 00:33:17,360
This surprises me,
862
00:33:17,360 --> 00:33:20,680
because if there was a game of
863
00:33:20,680 --> 00:33:21,800
“one says something, the other replies”
864
00:33:21,800 --> 00:33:23,080
-a very macho thing, by the way-
865
00:33:23,080 --> 00:33:26,080
and “I’m going to curse him”...
866
00:33:26,080 --> 00:33:27,840
I would say, ok,
867
00:33:27,840 --> 00:33:30,320
you can’t complain about it if you
868
00:33:30,320 --> 00:33:32,520
are doing the same thing
to make money with your channel.
869
00:33:32,520 --> 00:33:34,640
But this is not a two-way case,
870
00:33:34,640 --> 00:33:36,800
it’s a one-way case, all the time.
871
00:33:36,800 --> 00:33:38,560
Besides, they have
872
00:33:38,560 --> 00:33:40,520
a lot more resources,
873
00:33:40,520 --> 00:33:43,840
and they have a legion of asshole followers
874
00:33:43,840 --> 00:33:46,360
who are going to send you death threats,
875
00:33:46,360 --> 00:33:47,560
pictures,
876
00:33:47,560 --> 00:33:49,040
facts about your life
877
00:33:49,040 --> 00:33:50,680
so you can see they control you
878
00:33:50,680 --> 00:33:52,400
and they can attack you anytime.
879
00:33:52,400 --> 00:33:53,440
And the reality is that
880
00:33:53,440 --> 00:33:54,440
you go to the police
881
00:33:54,440 --> 00:33:56,080
and they tell you there's nothing they can do.
882
00:33:56,080 --> 00:33:57,520
It’s the way it is:
883
00:33:57,520 --> 00:33:59,680
all of us have gone to the police
884
00:33:59,680 --> 00:34:01,560
in some total crisis moment, and they have told us:
885
00:34:01,560 --> 00:34:02,960
“No, look, we can’t do this.
886
00:34:02,960 --> 00:34:04,120
If at all,
887
00:34:04,120 --> 00:34:05,560
you can ask him to remove the picture.
888
00:34:05,560 --> 00:34:07,880
And you could sue him alleging
889
00:34:07,880 --> 00:34:08,960
data security
890
00:34:08,960 --> 00:34:12,280
but with all the process
you’re going to pay a lot of legal costs
891
00:34:12,280 --> 00:34:14,960
and eventually he will only
be sentenced to remove the picture.”
892
00:34:14,960 --> 00:34:17,000
And you think:
“Oh, thank you very much, officer.”
893
00:34:17,000 --> 00:34:18,200
I think police training
894
00:34:18,200 --> 00:34:20,480
should be stricter
895
00:34:20,480 --> 00:34:22,720
in this sense, because when
896
00:34:22,720 --> 00:34:24,240
we talk to lawyers they told us
897
00:34:24,240 --> 00:34:25,440
there are ways,
898
00:34:25,440 --> 00:34:27,800
but they seldom know them,
899
00:34:27,800 --> 00:34:29,040
due to being something
900
00:34:29,040 --> 00:34:30,440
in constant change.
901
00:34:30,440 --> 00:34:31,360
And it’s so new
902
00:34:31,360 --> 00:34:32,520
that sometimes they don’t know
903
00:34:32,520 --> 00:34:34,120
that things against this kind of bullying
904
00:34:34,120 --> 00:34:36,080
can be done.
905
00:34:41,800 --> 00:34:42,920
What’s Memecracy?
906
00:34:45,040 --> 00:34:47,800
Since the Internet and social media appeared,
907
00:34:47,800 --> 00:34:49,760
there have come up some communication methods,
908
00:34:49,760 --> 00:34:52,520
increasingly user friendly and open to everybody.
909
00:34:52,760 --> 00:34:54,600
One of them is the meme,
910
00:34:54,600 --> 00:34:57,520
with a universal character and totally democratized.
911
00:34:58,680 --> 00:35:01,240
Everyone can make an idea
universal with them:
912
00:35:01,800 --> 00:35:03,400
they are useful for all kind of topics
913
00:35:03,680 --> 00:35:04,640
and, in politics,
914
00:35:04,640 --> 00:35:07,040
both left and right use them.
915
00:35:08,400 --> 00:35:10,040
Political parties use them,
916
00:35:10,400 --> 00:35:13,320
influencers and content creators too,
917
00:35:13,320 --> 00:35:16,440
and also the audience who consume them.
918
00:35:19,120 --> 00:35:20,520
With memes you use humor,
919
00:35:20,520 --> 00:35:22,240
sarcasm and irony,
920
00:35:22,240 --> 00:35:23,680
and with just a glimpse
921
00:35:23,680 --> 00:35:25,680
we can explain a more complex idea
922
00:35:25,680 --> 00:35:27,160
which would be longer to elaborate on.
923
00:35:27,160 --> 00:35:30,720
To give decent working conditions
to your women employees.
924
00:35:30,720 --> 00:35:32,800
Turn your company logo purple once a year.
925
00:35:35,760 --> 00:35:37,960
Memes can have a positive goal,
926
00:35:37,960 --> 00:35:39,680
to generate sympathy
927
00:35:39,680 --> 00:35:42,080
towards the point or person you’re talking about;
928
00:35:42,600 --> 00:35:45,080
or a negative one,
929
00:35:45,080 --> 00:35:47,000
to generate humiliation or mocking.
930
00:35:49,200 --> 00:35:51,560
Let’s set two examples of positive memes
931
00:35:51,560 --> 00:35:53,360
which have also been
932
00:35:53,360 --> 00:35:56,200
the posts with the greatest acceptance
933
00:35:56,200 --> 00:35:58,200
of two political leaders’ social media:
934
00:35:58,200 --> 00:36:01,400
Both knew how to reappropriate these narratives
935
00:36:01,400 --> 00:36:04,120
to make them coherent with their storytelling,
936
00:36:04,120 --> 00:36:07,120
meaning with the things people told about them,
937
00:36:07,120 --> 00:36:09,200
and then empathize with their voters.
938
00:36:10,880 --> 00:36:12,760
*Looked at my kingdom, I was finally there,
939
00:36:12,760 --> 00:36:14,360
to sit on my throne
940
00:36:14,360 --> 00:36:15,840
as the Prince of Bel-Air,
941
00:36:15,840 --> 00:36:16,800
huh!*
942
00:36:21,760 --> 00:36:24,320
But not everything around the meme is positive.
943
00:36:24,840 --> 00:36:26,880
Just remember:
944
00:36:26,880 --> 00:36:29,200
make memes, but don’t become one.
945
00:36:29,680 --> 00:36:32,280
Tell Albert Rivera about it:
946
00:36:32,280 --> 00:36:35,040
he concatenated some memes back in 2019
947
00:36:35,040 --> 00:36:37,480
which made him become one,
after a catastrophic campaign.
948
00:36:39,640 --> 00:36:41,800
The important thing in social media communication
949
00:36:41,800 --> 00:36:43,160
is to become viral,
950
00:36:43,160 --> 00:36:44,040
because that expands
951
00:36:44,040 --> 00:36:45,320
your audience to people
952
00:36:45,320 --> 00:36:47,560
who you couldn’t reach in normal conditions.
953
00:36:47,960 --> 00:36:49,320
That new audience
954
00:36:49,320 --> 00:36:51,840
will start seeing your next posts
955
00:36:51,840 --> 00:36:53,520
and then you can have the chance
956
00:36:53,520 --> 00:36:55,800
of offering the content you want to show
957
00:36:55,800 --> 00:36:58,680
these people who you couldn’t
reach by other ways.
958
00:36:59,720 --> 00:37:02,240
And here the question everyone has:
959
00:37:02,680 --> 00:37:04,280
What does a good meme need?
960
00:37:04,800 --> 00:37:07,880
There are people who say they
need to be ugly on purpose,
961
00:37:08,280 --> 00:37:10,080
and there’s even a style for that,
962
00:37:10,080 --> 00:37:11,640
named shitposting.
963
00:37:13,360 --> 00:37:15,800
But if they become viral being ugly,
964
00:37:15,800 --> 00:37:18,880
people may think they are
viral just because of that,
965
00:37:18,880 --> 00:37:22,320
though it’s not true, because
the important part is the content,
966
00:37:22,320 --> 00:37:22,800
the idea,
967
00:37:23,240 --> 00:37:25,360
beyond the communicative code
968
00:37:25,360 --> 00:37:27,080
you use.
969
00:37:28,480 --> 00:37:29,240
To me,
970
00:37:29,240 --> 00:37:31,600
it’s essential to have a flawless idea
971
00:37:31,600 --> 00:37:32,920
that can’t be refutable.
972
00:37:33,440 --> 00:37:34,640
Like everything in life,
973
00:37:34,640 --> 00:37:36,720
substance over form.
974
00:37:37,920 --> 00:37:40,400
So my preaching about memecracy is over!
975
00:37:40,400 --> 00:37:42,840
Thank you for listening and see you in the media…
976
00:37:43,200 --> 00:37:44,960
Well, in these ones that haven’t censored me yet.
977
00:37:46,600 --> 00:37:49,120
I have to go now.
My planet needs me.
978
00:37:54,480 --> 00:37:55,680
What do you think
979
00:37:55,680 --> 00:37:57,480
the new media need to attract
980
00:37:57,480 --> 00:37:58,960
a general audience
981
00:37:58,960 --> 00:37:59,880
to leftist ideas,
982
00:37:59,880 --> 00:38:01,440
and not only the people who already like them?
983
00:38:02,040 --> 00:38:02,760
Money.
984
00:38:03,400 --> 00:38:05,400
That’s what they need. Resources.
985
00:38:05,400 --> 00:38:07,440
Resources to hire many people,
986
00:38:07,440 --> 00:38:08,640
good people,
987
00:38:08,640 --> 00:38:10,200
to make quality products,
988
00:38:10,200 --> 00:38:11,760
to understand the ideological codes
989
00:38:11,760 --> 00:38:13,440
which are working now,
990
00:38:13,440 --> 00:38:14,760
that are not so simple.
991
00:38:14,760 --> 00:38:16,440
Many times, we the leftist people
992
00:38:16,440 --> 00:38:18,880
while doing journalism have been pretty lame.
993
00:38:18,880 --> 00:38:21,360
We have been pamphleteers.
994
00:38:21,840 --> 00:38:23,160
This is an ugly word,
995
00:38:23,160 --> 00:38:24,360
though a pamphlet
996
00:38:24,360 --> 00:38:26,800
is a beautiful thing.
997
00:38:26,800 --> 00:38:29,000
It’s like we’re accepting advertising
998
00:38:29,000 --> 00:38:31,400
while the word pamphlet scares us.
999
00:38:31,400 --> 00:38:34,120
But this word, pamphleteer,
1000
00:38:34,120 --> 00:38:35,240
meaning
1001
00:38:35,240 --> 00:38:36,720
we use to express things in a way
1002
00:38:36,720 --> 00:38:38,520
nobody understands.
1003
00:38:38,600 --> 00:38:39,760
We the leftist people
1004
00:38:39,760 --> 00:38:43,120
love philosophy, digressing,
1005
00:38:43,120 --> 00:38:44,920
having very deep thoughts…
1006
00:38:44,920 --> 00:38:45,920
Class struggle,
1007
00:38:45,920 --> 00:38:46,800
social justice
1008
00:38:46,800 --> 00:38:48,360
and everything that is very fine,
1009
00:38:48,360 --> 00:38:49,800
but I think we need to start
1010
00:38:49,800 --> 00:38:50,880
leaving that framework.
1011
00:38:50,880 --> 00:38:53,120
For instance, everybody talks about Ibai,
1012
00:38:53,120 --> 00:38:55,240
this super famous streamer.
1013
00:38:55,240 --> 00:38:56,600
And we say that Ibai is able to
1014
00:38:56,600 --> 00:38:59,680
convince a lot of people, by occasionally saying
1015
00:38:59,680 --> 00:39:00,480
some leftist things,
1016
00:39:00,480 --> 00:39:04,560
such as “in this chat we are
not tolerating transphobia”,
1017
00:39:04,560 --> 00:39:05,640
“taxes are good”.
1018
00:39:05,640 --> 00:39:07,920
And he’s a guy who can entertain.
1019
00:39:07,920 --> 00:39:09,160
His work is to entertain,
1020
00:39:09,160 --> 00:39:10,560
and it takes him lots of hours
1021
00:39:10,560 --> 00:39:12,320
to make that kind of content.
1022
00:39:12,320 --> 00:39:13,560
But every now and then
1023
00:39:13,560 --> 00:39:16,320
he says something that can influence
1024
00:39:16,320 --> 00:39:17,160
his community.
1025
00:39:17,160 --> 00:39:18,520
So I think we could
1026
00:39:18,520 --> 00:39:20,600
learn from people like Ibai,
1027
00:39:20,600 --> 00:39:21,920
or maybe explore other frameworks.
1028
00:39:21,920 --> 00:39:22,880
Why not do a football show?
1029
00:39:22,880 --> 00:39:25,680
We can talk about football,
1030
00:39:25,680 --> 00:39:27,240
and don’t strictly about
1031
00:39:27,240 --> 00:39:27,840
its political aspect,
1032
00:39:27,840 --> 00:39:29,760
but to have the will to entertain
1033
00:39:29,760 --> 00:39:32,200
and every now and then
to have an editorial line.
1034
00:39:32,200 --> 00:39:34,320
So I think we have a lack of entertainment,
1035
00:39:34,320 --> 00:39:35,320
here in the leftist media,
1036
00:39:35,320 --> 00:39:36,520
the ones who want to
1037
00:39:36,520 --> 00:39:39,000
take political action from a mediatic place.
1038
00:39:39,680 --> 00:39:41,840
I would aim for that: entertainment.
1039
00:39:41,960 --> 00:39:42,760
I find very interesting
1040
00:39:42,760 --> 00:39:43,480
what Rubén has said
1041
00:39:43,480 --> 00:39:45,360
about entertainment,
1042
00:39:45,360 --> 00:39:47,040
because at the end of the day
everything is political:
1043
00:39:47,040 --> 00:39:48,840
getting on a bus
1044
00:39:48,840 --> 00:39:51,800
and giving up your seat to an old person
1045
00:39:51,800 --> 00:39:52,880
is a political act,
1046
00:39:52,880 --> 00:39:53,880
or walking in the street holding hands
1047
00:39:53,880 --> 00:39:55,320
with your girlfriend, that’s political.
1048
00:39:55,320 --> 00:39:56,320
There is this thing
1049
00:39:56,320 --> 00:39:57,960
we need to let the people get,
1050
00:39:57,960 --> 00:39:59,320
about everything being political.
1051
00:39:59,320 --> 00:40:02,040
And from there we can start
1052
00:40:02,040 --> 00:40:04,840
But in a safe space.
Entertainment formats
1053
00:40:04,840 --> 00:40:07,080
that ensure you won’t be hearing
1054
00:40:07,080 --> 00:40:09,800
racist comments, nor homophobic, nor fascist,
1055
00:40:09,800 --> 00:40:12,160
with no jokes about black people
1056
00:40:12,160 --> 00:40:13,320
or fat people
1057
00:40:13,320 --> 00:40:15,200
or queer people.
1058
00:40:15,200 --> 00:40:16,800
I don’t know if it should be something
1059
00:40:16,800 --> 00:40:18,680
specific or with the goal
1060
00:40:18,680 --> 00:40:21,520
of having all the leftist content
1061
00:40:21,520 --> 00:40:24,200
meet certain basic standards.
1062
00:40:24,200 --> 00:40:26,160
I also get bored of
1063
00:40:26,160 --> 00:40:27,280
always interviewing politicians
1064
00:40:27,280 --> 00:40:28,880
and the same people.
1065
00:40:28,880 --> 00:40:29,800
There are people
1066
00:40:29,800 --> 00:40:32,160
from a cultural or entertainment environment
1067
00:40:32,160 --> 00:40:35,280
who can perfectly have a leftist speech
1068
00:40:35,280 --> 00:40:37,160
and who can spice things up.
1069
00:40:37,160 --> 00:40:39,360
Carlota Corredera came
to my show not so long ago,
1070
00:40:39,360 --> 00:40:42,200
and she had an incredible feminist speech.
1071
00:40:42,200 --> 00:40:43,400
So I think we need to
1072
00:40:43,400 --> 00:40:44,600
open more doors.
1073
00:40:44,600 --> 00:40:47,120
We mustn’t be old-fashioned,
1074
00:40:47,120 --> 00:40:49,200
because traditionally we leftist people
1075
00:40:49,200 --> 00:40:52,320
have been like “no, we
don’t like the yellow press,
1076
00:40:52,320 --> 00:40:54,120
nor Telecinco talk shows,
1077
00:40:54,120 --> 00:40:55,800
nor entertainment shows…”
1078
00:40:55,800 --> 00:40:58,680
All that smells like famous people's lives:
1079
00:40:58,680 --> 00:41:01,000
singers, actresses
1080
00:41:01,000 --> 00:41:03,240
or historical Spanish women…
1081
00:41:03,240 --> 00:41:03,880
We don’t like it.
1082
00:41:03,880 --> 00:41:04,920
And I think this is a mistake,
1083
00:41:04,920 --> 00:41:07,800
we must be there,
1084
00:41:07,800 --> 00:41:08,880
increasingly,
1085
00:41:08,880 --> 00:41:09,840
and shake
1086
00:41:09,840 --> 00:41:11,120
a lot of complexes off.
1087
00:41:11,120 --> 00:41:12,040
complexes about that.
1088
00:41:12,040 --> 00:41:14,080
I believe
1089
00:41:14,080 --> 00:41:15,960
a leftist content can be made
1090
00:41:15,960 --> 00:41:19,120
attractive to the new generations.
1091
00:41:19,120 --> 00:41:20,560
I do believe young people
1092
00:41:20,560 --> 00:41:23,160
are politicized and they have concerns
1093
00:41:23,160 --> 00:41:23,920
and curiosity about things
1094
00:41:23,920 --> 00:41:26,200
such as the environment,
1095
00:41:26,200 --> 00:41:27,840
climate change, the future…
1096
00:41:27,840 --> 00:41:29,600
And about the gender question,
1097
00:41:29,600 --> 00:41:31,120
and I’m pretty optimistic.
1098
00:41:31,120 --> 00:41:32,400
But I also think
1099
00:41:32,400 --> 00:41:33,440
that from the left
1100
00:41:33,440 --> 00:41:34,680
we need to change
1101
00:41:34,680 --> 00:41:36,720
the way we present things.
1102
00:41:36,720 --> 00:41:37,560
I mean
1103
00:41:37,560 --> 00:41:38,720
a big part
1104
00:41:38,720 --> 00:41:39,920
of right winged people’s success
1105
00:41:39,920 --> 00:41:42,000
is because of their very basic
1106
00:41:42,000 --> 00:41:44,680
and very shallow content,
1107
00:41:44,680 --> 00:41:47,120
which is very appropriate
for social media.
1108
00:41:47,120 --> 00:41:49,920
They just bring up a few numbers,
1109
00:41:49,920 --> 00:41:52,640
like Vox does: “your grandma
has a shitty pension,
1110
00:41:52,640 --> 00:41:53,920
and the migrants have these benefits.”
1111
00:41:53,920 --> 00:41:55,360
And who cares if it’s a lie?
1112
00:41:55,360 --> 00:41:56,120
They give you the headline
1113
00:41:56,120 --> 00:41:58,040
and people consume it quickly,
1114
00:41:58,040 --> 00:41:59,320
like it was fast food.
1115
00:41:59,720 --> 00:42:01,320
We need young people.
1116
00:42:01,320 --> 00:42:02,840
I’m perfectly aware
1117
00:42:02,840 --> 00:42:04,240
of the audience I can reach,
1118
00:42:04,240 --> 00:42:05,520
I’m not going to be a referent
1119
00:42:05,520 --> 00:42:07,800
to teenagers or to 20-somethings.
1120
00:42:07,800 --> 00:42:09,920
We need people that age
1121
00:42:09,920 --> 00:42:13,920
who know how to work with those cultural codes,
1122
00:42:13,920 --> 00:42:15,960
and who outstrip us too.
1123
00:42:15,960 --> 00:42:17,520
It’s true that those keys
1124
00:42:17,520 --> 00:42:19,160
have to come from empathy.
1125
00:42:19,160 --> 00:42:20,800
Communication equals empathy.
1126
00:42:20,800 --> 00:42:22,320
You can’t copy the system
1127
00:42:22,320 --> 00:42:25,320
or model made
1128
00:42:25,320 --> 00:42:26,280
by Antena 3,
1129
00:42:26,280 --> 00:42:27,520
OK Diario
1130
00:42:27,520 --> 00:42:29,240
or even Público.
1131
00:42:29,240 --> 00:42:31,120
Now the communication model
1132
00:42:31,120 --> 00:42:32,600
has totally changed.
1133
00:42:32,600 --> 00:42:33,880
I’m going to share a story
1134
00:42:33,880 --> 00:42:36,400
if I can empathize with it.
1135
00:42:36,400 --> 00:42:37,280
Just like the movies:
1136
00:42:37,280 --> 00:42:38,360
why is cinema universal?
1137
00:42:38,360 --> 00:42:40,120
Because each person can or can’t empathize.
1138
00:42:40,120 --> 00:42:41,240
I like this movie or I don’t like it.
1139
00:42:41,240 --> 00:42:43,880
Same with the music: does it make
me feel something? I will share it.
1140
00:42:43,880 --> 00:42:46,000
The media need to copy this.
1141
00:42:46,000 --> 00:42:47,080
I think this happens in every country,
1142
00:42:47,080 --> 00:42:49,600
but in Spain it’s crystal clear: most people
1143
00:42:49,600 --> 00:42:51,880
don’t give a damn about politics,
they loathe it.
1144
00:42:51,880 --> 00:42:52,960
So of course
1145
00:42:52,960 --> 00:42:56,080
if you make a very political content,
1146
00:42:56,080 --> 00:42:59,160
I think you will basically attract people
1147
00:42:59,160 --> 00:43:01,600
who are already activists and things like that.
1148
00:43:01,600 --> 00:43:02,440
I think there is a problem
1149
00:43:02,440 --> 00:43:05,120
because normally the people who make
1150
00:43:05,120 --> 00:43:07,440
this content, denouncing
certain kinds of topics,
1151
00:43:07,440 --> 00:43:08,800
have a political component,
1152
00:43:08,800 --> 00:43:11,200
or are very focused on those topics.
1153
00:43:11,200 --> 00:43:12,320
It eventually has
1154
00:43:12,320 --> 00:43:14,600
a political content that many people
1155
00:43:14,600 --> 00:43:15,920
don’t care about.
1156
00:43:15,920 --> 00:43:18,520
Then, obviously, the way to reach those people
1157
00:43:18,520 --> 00:43:20,560
who are not already supporters,
1158
00:43:20,560 --> 00:43:22,360
has to do with offering
1159
00:43:22,360 --> 00:43:24,960
contents like the big media do:
1160
00:43:24,960 --> 00:43:26,640
entertainment contents,
1161
00:43:26,640 --> 00:43:27,560
but they also put
1162
00:43:27,560 --> 00:43:28,440
politics on them,
1163
00:43:28,440 --> 00:43:31,000
there are a lot of examples.
1164
00:43:31,400 --> 00:43:34,400
I want to believe that there is
1165
00:43:34,400 --> 00:43:35,560
a group of people
1166
00:43:35,560 --> 00:43:39,360
who can react to certain information
1167
00:43:39,360 --> 00:43:42,200
like “ok, I will listen to you”
1168
00:43:42,200 --> 00:43:44,360
and explain to them
that Spain is not going to crash down,
1169
00:43:44,360 --> 00:43:46,840
that this country is
not on its way to ruin
1170
00:43:46,840 --> 00:43:48,200
just because there is
a progressive government.
1171
00:43:48,200 --> 00:43:49,960
Because we come from
a progressive government
1172
00:43:49,960 --> 00:43:51,240
and we have some very,
1173
00:43:51,240 --> 00:43:53,120
very good economic numbers
1174
00:43:53,120 --> 00:43:53,760
and they are real.
1175
00:43:53,760 --> 00:43:55,440
Or that nobody’s going to break into your house,
1176
00:43:55,440 --> 00:43:58,680
or that your brother in law’s business
1177
00:43:58,680 --> 00:44:00,360
is not going to go bankrupt.
1178
00:44:00,360 --> 00:44:02,800
I want to believe that if we change
1179
00:44:02,800 --> 00:44:05,280
that way of presenting that
information a little bit,
1180
00:44:05,280 --> 00:44:06,840
and that if we try to reach people,
1181
00:44:06,840 --> 00:44:10,040
we will be able to win a group of people over.
1182
00:44:10,040 --> 00:44:11,400
But it’s true that there are
1183
00:44:11,400 --> 00:44:12,080
a lot of people who can’t be saved.
1184
00:44:12,080 --> 00:44:14,000
I mean, if you go to Ferraz
to pray to the Angelus
1185
00:44:14,000 --> 00:44:16,000
it’s like “girl, I surrender,
1186
00:44:16,000 --> 00:44:17,120
I can’t do anything else
1187
00:44:17,120 --> 00:44:18,600
than turn you into a meme
1188
00:44:18,600 --> 00:44:20,960
and make fun of you.
1189
00:44:20,960 --> 00:44:22,120
Because what can we do?
1190
00:44:22,120 --> 00:44:23,520
There is this point of no return
1191
00:44:23,520 --> 00:44:24,560
which is a red flag.
1192
00:44:24,560 --> 00:44:26,320
If someone tells me they
have been at Ferraz street
1193
00:44:26,320 --> 00:44:28,240
in a Hernán Cortés costume, I will say
1194
00:44:28,240 --> 00:44:29,520
“oh boy, that’s all”.
1195
00:44:29,520 --> 00:44:31,120
Girl, I think there is
1196
00:44:31,120 --> 00:44:33,240
a part of responsibility of,
1197
00:44:33,240 --> 00:44:34,080
to start with,
1198
00:44:34,080 --> 00:44:35,520
a left that hasn’t known to say
1199
00:44:35,520 --> 00:44:37,160
“we need to be here pointing out these things”,
1200
00:44:37,160 --> 00:44:39,480
and also of a lot of people
1201
00:44:39,480 --> 00:44:41,160
who maybe didn’t know,
1202
00:44:41,160 --> 00:44:43,040
or nobody had told us,
that being there
1203
00:44:43,040 --> 00:44:44,920
was important, and we have come late.
1204
00:44:44,920 --> 00:44:46,600
The truth is that
1205
00:44:46,600 --> 00:44:48,840
five or six years ago you watched YouTube
1206
00:44:48,840 --> 00:44:50,080
and there were those kinds of contents.
1207
00:44:50,080 --> 00:44:51,640
And you could watch a video,
1208
00:44:51,640 --> 00:44:53,920
and another, and another, and
everything looked exactly the same.
1209
00:44:53,920 --> 00:44:55,160
There is this book,
1210
00:44:55,160 --> 00:44:57,760
‘Men who hate women’,
written by Laura Bates.
1211
00:44:57,760 --> 00:44:59,640
She makes an experiment
1212
00:44:59,640 --> 00:45:01,400
taking a brand new computer,
1213
00:45:01,400 --> 00:45:03,480
with no logged YouTube or similar accounts,
1214
00:45:03,480 --> 00:45:05,080
and she plays a YouTube video,
1215
00:45:05,080 --> 00:45:06,880
one with a woman giving a speech.
1216
00:45:06,880 --> 00:45:08,320
When it ends, the shuffle mode is on,
1217
00:45:08,320 --> 00:45:09,560
so let’s see where it gets me.
1218
00:45:09,560 --> 00:45:11,280
Three videos later, YouTube plays
1219
00:45:11,280 --> 00:45:12,440
a Jordan Peterson’s video.
1220
00:45:12,440 --> 00:45:15,080
So it’s obvious that there is an algorithm
1221
00:45:15,080 --> 00:45:16,800
which is in powerful people’s hands.
1222
00:45:16,800 --> 00:45:18,240
And whom do powerful people benefit?
1223
00:45:18,240 --> 00:45:19,720
The people that support their system,
1224
00:45:19,720 --> 00:45:21,120
as we were saying before.
1225
00:45:21,120 --> 00:45:22,240
Therefore,
1226
00:45:22,240 --> 00:45:23,640
this is a tainted algorithm.
1227
00:45:23,640 --> 00:45:25,160
There is a left that wasn’t there,
1228
00:45:25,160 --> 00:45:26,800
and there is a right that
noticed things much earlier
1229
00:45:26,800 --> 00:45:30,160
and was there,
so they offered all the content
1230
00:45:30,160 --> 00:45:31,640
that was wanted to be listened to.
1231
00:45:31,640 --> 00:45:32,400
And then we have
1232
00:45:32,400 --> 00:45:34,920
the people who believe their speeches.
1233
00:45:34,920 --> 00:45:37,760
They believe that speech about
the progressivist dictatorship
1234
00:45:37,760 --> 00:45:39,080
that can take everything away from me,
1235
00:45:39,080 --> 00:45:40,120
while they are not realizing
1236
00:45:40,120 --> 00:45:41,880
that they have absolutely nothing.
1237
00:45:41,880 --> 00:45:43,680
And that the cause of that
1238
00:45:43,680 --> 00:45:44,560
is the system.
1239
00:45:44,560 --> 00:45:46,400
We’re seeing it
1240
00:45:46,400 --> 00:45:48,080
in Argentina, with Milei’s victory.
1241
00:45:48,080 --> 00:45:51,120
He won because he talked
about conspiracies,
1242
00:45:51,120 --> 00:45:53,760
about those “leftist who are
crashing everything down”
1243
00:45:53,760 --> 00:45:55,600
but who is he ruining?
1244
00:45:55,600 --> 00:45:57,560
Those same poor people who have supported him.
1245
00:45:57,560 --> 00:45:58,280
Those same poor people
1246
00:45:58,280 --> 00:46:00,320
who have believed all
his conspiracy theories
1247
00:46:00,320 --> 00:46:01,800
and who have given him the power.
1248
00:46:01,800 --> 00:46:03,040
Because without them,
1249
00:46:03,040 --> 00:46:05,120
without the common people,
without the working class
1250
00:46:05,120 --> 00:46:07,480
who are actually all of us,
and we are the vast majority,
1251
00:46:07,480 --> 00:46:08,840
a leader couldn’t be chosen.
1252
00:46:08,840 --> 00:46:10,320
If he was only voted by rich people,
1253
00:46:10,320 --> 00:46:11,520
or people of his class,
1254
00:46:11,520 --> 00:46:13,200
he wouldn’t govern, ever.
1255
00:46:13,200 --> 00:46:15,560
But of course they have their minions
1256
00:46:15,560 --> 00:46:16,920
who tell people
1257
00:46:16,920 --> 00:46:18,960
“yes, voting him will be very good for you,
1258
00:46:18,960 --> 00:46:21,000
he’s from high caste
1259
00:46:21,000 --> 00:46:22,960
but don’t worry, high caste is
going to end with high caste.”
1260
00:46:22,960 --> 00:46:24,800
So that’s the situation we’re living in now.
1261
00:46:24,800 --> 00:46:25,440
I think we need to try
1262
00:46:25,440 --> 00:46:27,120
and take advantage of the Internet.
1263
00:46:27,120 --> 00:46:27,800
It offers a lot of possibilities
1264
00:46:27,800 --> 00:46:30,320
to produce a radio show.
1265
00:46:30,320 --> 00:46:33,360
A Prisa executive told me that 25%
1266
00:46:33,360 --> 00:46:34,440
of Cadena Ser listeners
1267
00:46:34,440 --> 00:46:35,680
listen to the station via the Internet.
1268
00:46:35,680 --> 00:46:37,720
Well, we will have to work there,
1269
00:46:37,720 --> 00:46:39,240
and raise awareness
1270
00:46:39,240 --> 00:46:40,400
about being a militant means to pay.
1271
00:46:40,760 --> 00:46:42,960
As customers,
although the easy thing to do
1272
00:46:42,960 --> 00:46:44,040
is turning the TV on
1273
00:46:44,040 --> 00:46:45,040
and having it like background noise,
1274
00:46:45,040 --> 00:46:46,640
it’s important to,
1275
00:46:46,640 --> 00:46:48,440
as customers, be responsible.
1276
00:46:48,440 --> 00:46:50,360
I know it’s complicated,
1277
00:46:50,360 --> 00:46:53,200
it’s like consuming food and etcetera:
1278
00:46:53,200 --> 00:46:54,560
it’s more expensive,
1279
00:46:54,560 --> 00:46:55,640
it’s more difficult,
1280
00:46:55,640 --> 00:46:57,360
but I think it’s the ethical thing to do.
1281
00:46:57,360 --> 00:46:58,800
As an Internet user you have the responsibility
1282
00:46:58,800 --> 00:47:00,200
of not feeding
1283
00:47:00,200 --> 00:47:02,200
those people whose behavior
1284
00:47:02,200 --> 00:47:04,400
is not ethical or doesn’t correspond
1285
00:47:04,400 --> 00:47:06,080
to the role they play in society.
1286
00:47:06,080 --> 00:47:09,680
So there is a call for people to not visit
1287
00:47:09,680 --> 00:47:11,280
places where they lie,
1288
00:47:11,280 --> 00:47:12,720
and to try to support the media
1289
00:47:12,720 --> 00:47:14,200
that try
1290
00:47:14,200 --> 00:47:15,520
to do a more
1291
00:47:15,520 --> 00:47:16,680
journalistic work.
1292
00:47:17,600 --> 00:47:19,120
Who’s behind Ferreras,
1293
00:47:19,120 --> 00:47:20,960
Ana Rosa Quintana,
Susanna Griso,
1294
00:47:20,960 --> 00:47:21,800
or Vicente Vallés?
1295
00:47:22,280 --> 00:47:23,200
These are some
1296
00:47:23,200 --> 00:47:24,440
of the most well-known faces
1297
00:47:24,440 --> 00:47:27,160
from the most important Spanish media.
1298
00:47:27,160 --> 00:47:28,880
However, we all know they are
1299
00:47:28,880 --> 00:47:29,840
just the spearhead
1300
00:47:29,840 --> 00:47:32,080
of big companies and clusters.
1301
00:47:32,960 --> 00:47:35,200
A media is a tool,
1302
00:47:35,200 --> 00:47:37,080
such an ax.
1303
00:47:37,080 --> 00:47:39,240
An ax can be used to cut down a tree,
1304
00:47:39,240 --> 00:47:40,520
or to attack somebody.
1305
00:47:40,520 --> 00:47:41,960
It depends on what hand is holding
1306
00:47:41,960 --> 00:47:44,560
that ax, it can be used for very different things.
1307
00:47:45,760 --> 00:47:46,560
Therefore:
1308
00:47:46,560 --> 00:47:48,960
in what hands are the media?
1309
00:47:49,520 --> 00:47:51,080
Mediaset, the cluster
1310
00:47:51,080 --> 00:47:52,760
where Cuatro or Telecinco belong,
1311
00:47:52,760 --> 00:47:55,680
is mostly controlled by vulture funds
1312
00:47:55,680 --> 00:47:57,520
and the successors of Italy’s controversial
1313
00:47:57,520 --> 00:47:59,600
ex-president Silvio Berlusconi.
1314
00:48:02,040 --> 00:48:04,440
While Atresmedia,
1315
00:48:04,440 --> 00:48:05,840
where Antena 3 TV or La Sexta TV belong,
1316
00:48:05,840 --> 00:48:07,880
is controlled by Planeta Group
1317
00:48:07,880 --> 00:48:08,920
and the German
1318
00:48:08,920 --> 00:48:11,160
communication’s giant UFA/RTL.
1319
00:48:11,560 --> 00:48:13,760
Besides, in its board
1320
00:48:13,760 --> 00:48:15,120
we have found executives
1321
00:48:15,120 --> 00:48:17,520
who come from banks such as JP Morgan
1322
00:48:17,520 --> 00:48:20,080
or, check this out, insurance brokerages.
1323
00:48:21,920 --> 00:48:23,840
And we can’t forget about Mauricio Casals,
1324
00:48:23,840 --> 00:48:25,680
president of the newspaper La Razón,
1325
00:48:25,680 --> 00:48:27,480
and Atresmedia’s deputy chairman.
1326
00:48:27,480 --> 00:48:29,400
A personality directly linked
1327
00:48:29,400 --> 00:48:30,480
to the political power
1328
00:48:30,480 --> 00:48:32,480
who convinced the PSOE
1329
00:48:32,480 --> 00:48:34,400
to retire advertising from public TV
1330
00:48:34,400 --> 00:48:36,880
to benefit private ones.
1331
00:48:36,880 --> 00:48:38,400
He was the one who acted as
1332
00:48:38,400 --> 00:48:40,000
an intermediary between Mariano Rajoy
1333
00:48:40,000 --> 00:48:41,600
and the Police’s ex chief Villarejo.
1334
00:48:42,840 --> 00:48:44,400
Furthermore, Prisa Group,
1335
00:48:44,400 --> 00:48:46,480
with media such as the newspaper
El País and Cadena Ser radio
1336
00:48:46,480 --> 00:48:48,680
is in Amber Capital Group’s hands,
1337
00:48:48,680 --> 00:48:50,160
an investment fund that is controlled
1338
00:48:50,160 --> 00:48:52,640
from Cayman Islands’ tax haven,
1339
00:48:52,640 --> 00:48:53,960
where big European fortunes
1340
00:48:53,960 --> 00:48:56,240
are hiding dirty money.
1341
00:48:56,240 --> 00:48:58,520
Santander Bank owns some shares too.
1342
00:48:59,240 --> 00:49:00,120
Another big group
1343
00:49:00,120 --> 00:49:01,400
in our country
1344
00:49:01,400 --> 00:49:02,280
is Vocento,
1345
00:49:02,280 --> 00:49:04,280
where we can find media such as the newspaper ABC
1346
00:49:04,280 --> 00:49:05,120
or COPE radio.
1347
00:49:05,120 --> 00:49:06,440
Its main stakeholders
1348
00:49:06,440 --> 00:49:07,560
are the investment fund
1349
00:49:07,560 --> 00:49:09,640
Cobas Asset Management
1350
00:49:09,640 --> 00:49:10,760
and the Ybarra family,
1351
00:49:10,760 --> 00:49:13,200
whose father was also BBVA Bank’s president.
1352
00:49:17,720 --> 00:49:19,200
Besides the stakeholders,
1353
00:49:19,200 --> 00:49:20,720
nowadays it’s very important
1354
00:49:20,720 --> 00:49:23,600
to have brands’ ads on those media,
1355
00:49:23,600 --> 00:49:26,600
because in the Internet
and digital platforms’ era,
1356
00:49:26,600 --> 00:49:28,000
these media are living
1357
00:49:28,000 --> 00:49:30,200
in a true advertising crisis.
1358
00:49:32,560 --> 00:49:34,320
The insurance company Securitas Direct
1359
00:49:34,320 --> 00:49:35,920
has been a leader in the ranking
1360
00:49:35,920 --> 00:49:38,400
of advertising pressure in most of the media,
1361
00:49:38,400 --> 00:49:39,880
coinciding with the anti-squatters campaign
1362
00:49:39,880 --> 00:49:41,840
that every summer floods the TVs,
1363
00:49:41,840 --> 00:49:44,440
radios and newspapers all across the country.
1364
00:49:48,000 --> 00:49:48,560
Banks,
1365
00:49:48,560 --> 00:49:50,320
investment funds, vulture funds,
1366
00:49:50,320 --> 00:49:52,400
billionaires, multinationals…
1367
00:49:52,400 --> 00:49:53,760
This is just a snippet
1368
00:49:53,760 --> 00:49:54,840
from the power’s big picture
1369
00:49:54,840 --> 00:49:56,720
behind the big media.
1370
00:49:58,760 --> 00:50:00,920
Let’s remember that information is a right
1371
00:50:00,920 --> 00:50:02,960
included in the Spanish Constitution.
1372
00:50:02,960 --> 00:50:03,800
And within the Rule of Law,
1373
00:50:03,800 --> 00:50:05,280
free citizens
1374
00:50:05,280 --> 00:50:06,680
must be well-informed
1375
00:50:06,680 --> 00:50:08,080
to be able to control the power.
1376
00:50:09,080 --> 00:50:10,320
But if the power itself
1377
00:50:10,320 --> 00:50:12,680
is behind the information we consume every day,
1378
00:50:12,680 --> 00:50:14,920
how will we be able to control it?
1379
00:50:15,920 --> 00:50:17,600
It’s essential to bet
1380
00:50:17,600 --> 00:50:19,040
on independent media,
1381
00:50:19,040 --> 00:50:20,240
not funded
1382
00:50:20,240 --> 00:50:21,840
by the way we have just watched.
1383
00:50:22,640 --> 00:50:23,880
And it’s also essential
1384
00:50:23,880 --> 00:50:26,200
to think about achieving a media law
1385
00:50:26,200 --> 00:50:28,520
that forbids or punishes malpractice,
1386
00:50:28,520 --> 00:50:31,760
both when funding and executing.
1387
00:50:36,960 --> 00:50:38,680
A media law would be,
1388
00:50:38,680 --> 00:50:41,680
for me, something we should
1389
00:50:42,600 --> 00:50:44,200
reconsider, from the left.
1390
00:50:44,200 --> 00:50:45,840
Something we need
1391
00:50:45,840 --> 00:50:46,720
to fight for.
1392
00:50:46,720 --> 00:50:47,760
Because, in all our manifestos,
1393
00:50:47,760 --> 00:50:49,040
we talk about climate change,
1394
00:50:49,040 --> 00:50:51,480
feminism, racism,
1395
00:50:51,480 --> 00:50:53,880
economic structure…
1396
00:50:53,880 --> 00:50:56,200
But we often forget to talk about the media.
1397
00:50:56,200 --> 00:50:57,400
And with no media,
1398
00:50:57,400 --> 00:50:59,400
we won’t be able to do anything at all.
1399
00:50:59,400 --> 00:51:01,120
We won’t have any chances.
1400
00:51:01,120 --> 00:51:05,720
How come a narco’s friend,
1401
00:51:05,720 --> 00:51:07,160
from the most corrupt
1402
00:51:07,160 --> 00:51:08,880
political party in our democracy,
1403
00:51:08,880 --> 00:51:10,840
is the most voted one in this country?
1404
00:51:10,840 --> 00:51:11,880
There’s no explanation,
1405
00:51:11,880 --> 00:51:13,640
unless you have the collaboration,
1406
00:51:13,640 --> 00:51:16,120
besides the judicial power and all,
1407
00:51:16,120 --> 00:51:17,160
of the mediatic power.
1408
00:51:17,160 --> 00:51:17,880
The mediatic power
1409
00:51:17,880 --> 00:51:19,440
is able to create that consensus
1410
00:51:19,440 --> 00:51:20,800
of people voting the right.
1411
00:51:20,800 --> 00:51:21,760
When they talk about squatters,
1412
00:51:21,760 --> 00:51:22,720
they generate fear.
1413
00:51:22,720 --> 00:51:24,640
And fear leads to voting the right.
1414
00:51:24,640 --> 00:51:26,400
Why? Because it doesn’t allow us to talk
1415
00:51:26,400 --> 00:51:27,840
from the left, from hope,
1416
00:51:27,840 --> 00:51:29,840
from transformation.
1417
00:51:29,840 --> 00:51:31,440
And they will never permit this.
1418
00:51:31,880 --> 00:51:34,880
But a media law would be…
I hope we see it.
1419
00:51:35,360 --> 00:51:37,080
The three thirds system.
1420
00:51:37,080 --> 00:51:38,560
A third of public media,
1421
00:51:38,560 --> 00:51:40,240
not dependent on the Government
1422
00:51:40,240 --> 00:51:41,480
but dependent on the Parliament,
1423
00:51:41,480 --> 00:51:42,720
dependent on the expression,
1424
00:51:42,720 --> 00:51:45,040
on the plurality of what citizens vote.
1425
00:51:45,040 --> 00:51:47,440
A third of private media
1426
00:51:47,440 --> 00:51:49,160
but, of course, with a limit to oligopolistic
1427
00:51:49,160 --> 00:51:51,320
practices or to the presence of multinationals,
1428
00:51:51,320 --> 00:51:52,920
investment funds and banks.
1429
00:51:52,920 --> 00:51:53,600
And also
1430
00:51:53,600 --> 00:51:55,320
a third of communal media,
1431
00:51:55,320 --> 00:51:56,160
with a good funding
1432
00:51:56,160 --> 00:51:58,160
to allow the civil society to express itself.
1433
00:51:58,160 --> 00:51:59,120
This is easy to say,
1434
00:51:59,120 --> 00:52:00,560
but taken to practice
1435
00:52:00,560 --> 00:52:02,480
is not easy at all,
1436
00:52:02,480 --> 00:52:04,560
and anyone who wanted to carry this forward,
1437
00:52:04,560 --> 00:52:06,120
would front a whole media army
1438
00:52:06,120 --> 00:52:09,000
with putschist journalists willing
1439
00:52:09,000 --> 00:52:10,160
to whatever.
1440
00:52:10,160 --> 00:52:11,440
Because this will be, basically,
1441
00:52:11,440 --> 00:52:13,040
to force them to say goodbye
to the goose that lays golden eggs.
1442
00:52:13,040 --> 00:52:15,080
Just imagine if you tell one of these guys
1443
00:52:15,080 --> 00:52:16,720
“I’m going to take the power away from you,
1444
00:52:16,720 --> 00:52:18,200
because I’m going to democratize it.”
1445
00:52:18,200 --> 00:52:20,320
They would hang their mothers, if necessary,
1446
00:52:20,320 --> 00:52:22,240
to prevent this from happening,
1447
00:52:22,240 --> 00:52:24,080
but that’s how politics have always been.
1448
00:52:24,240 --> 00:52:26,880
The same way laws for a lot of things
1449
00:52:26,880 --> 00:52:27,880
have been made,
1450
00:52:27,880 --> 00:52:29,360
at the end of the day
the laws are frameworks
1451
00:52:29,360 --> 00:52:32,120
where our daily behavior operates.
1452
00:52:32,120 --> 00:52:33,320
I find it
1453
00:52:33,320 --> 00:52:34,560
an essential thing,
1454
00:52:34,560 --> 00:52:36,440
not only for the citizens,
1455
00:52:36,440 --> 00:52:37,800
but also for the media.
1456
00:52:37,800 --> 00:52:39,600
This will be a way to have a framework
1457
00:52:39,600 --> 00:52:41,120
and not a free-for-all situation.
1458
00:52:41,120 --> 00:52:43,680
I think it would go in favor of the truth.
1459
00:52:43,680 --> 00:52:46,160
But it turns out that a media law
1460
00:52:46,160 --> 00:52:48,000
is probably seen by many people
1461
00:52:48,000 --> 00:52:51,000
as censorship and blah blah,
1462
00:52:51,000 --> 00:52:53,000
but it’s actually like we simply
want some standards
1463
00:52:53,000 --> 00:52:55,440
to control veracity a little bit.
1464
00:52:55,440 --> 00:52:56,280
Because a lot of things
1465
00:52:56,280 --> 00:52:58,120
can be knocked down by giving facts.
1466
00:52:58,120 --> 00:53:00,600
It’s like: you must prove this information.
1467
00:53:00,600 --> 00:53:02,160
And we need some organism to control it,
1468
00:53:02,160 --> 00:53:03,400
because if not,
what’s the difference between
1469
00:53:03,400 --> 00:53:06,840
Instagram and Antena 3, Telecinco
1470
00:53:06,840 --> 00:53:08,120
or public TV?
1471
00:53:08,120 --> 00:53:09,600
Although in social media
this is happening
1472
00:53:09,600 --> 00:53:11,320
right now, for example in X:
1473
00:53:11,320 --> 00:53:13,440
this new verification that says something
1474
00:53:13,440 --> 00:53:15,280
has no context, sorry but this is so.
1475
00:53:15,280 --> 00:53:17,200
But it turns out that our country is traumatized
1476
00:53:17,200 --> 00:53:18,720
when talking about freedom of speech,
1477
00:53:18,720 --> 00:53:21,120
and we use it as a weapon
1478
00:53:21,120 --> 00:53:21,600
like “this goes
1479
00:53:21,600 --> 00:53:23,640
against freedom of speech!!”
1480
00:53:23,640 --> 00:53:24,880
and well, one thing
1481
00:53:24,880 --> 00:53:25,760
is freedom of speech,
1482
00:53:25,760 --> 00:53:27,720
and a different one is lying to our faces.
1483
00:53:27,720 --> 00:53:29,560
But what happens is that people
are scared because
1484
00:53:29,560 --> 00:53:31,080
“oh no, there won’t be freedom of speech,
1485
00:53:31,080 --> 00:53:33,120
they won’t be able to say anything.”
1486
00:53:33,120 --> 00:53:35,520
Well, maybe the truth
doesn’t have so many versions
1487
00:53:35,520 --> 00:53:38,000
that anything could be said.
1488
00:53:38,000 --> 00:53:41,160
But as we have that trauma, I think,
1489
00:53:41,160 --> 00:53:43,120
which comes from the
dictatorship era, and etc,
1490
00:53:43,120 --> 00:53:44,440
like “freedom, freedom,
1491
00:53:44,440 --> 00:53:45,840
and freedom of speech”
1492
00:53:45,840 --> 00:53:48,120
but maybe what we really need
is to re-educate people
1493
00:53:48,120 --> 00:53:49,440
on what freedom of speech means.
1494
00:53:49,440 --> 00:53:50,840
Because many people think
1495
00:53:50,840 --> 00:53:51,680
that freedom of speech
1496
00:53:51,680 --> 00:53:53,000
means to say anything,
1497
00:53:53,000 --> 00:53:54,200
whatever, anything,
1498
00:53:54,200 --> 00:53:55,760
whatever the hell I want.
1499
00:53:55,760 --> 00:53:56,560
Insulting you,
1500
00:53:56,560 --> 00:53:57,760
otherwise there is a limit to humor.
1501
00:53:57,760 --> 00:53:59,760
Yes: humor has its limits,
1502
00:53:59,760 --> 00:54:01,520
information has its limits,
1503
00:54:01,520 --> 00:54:02,960
hoaxes have their limits,
1504
00:54:02,960 --> 00:54:04,480
and there is this
important thing too which is
1505
00:54:04,480 --> 00:54:06,600
educating in informative responsibility.
1506
00:54:06,600 --> 00:54:08,840
When we talk about things
that happen to us,
1507
00:54:08,840 --> 00:54:10,440
we use to feel
1508
00:54:10,440 --> 00:54:11,680
the responsibility of saying
1509
00:54:11,680 --> 00:54:12,480
“not all lesbians”.
1510
00:54:12,480 --> 00:54:13,560
Not everything I say
1511
00:54:13,560 --> 00:54:15,000
here represents every lesbian.
1512
00:54:15,000 --> 00:54:16,920
This is my experience, what happens to me,
1513
00:54:16,920 --> 00:54:18,480
and maybe I go to Valladolid
1514
00:54:18,480 --> 00:54:20,320
and there are people who spit in my face,
1515
00:54:20,320 --> 00:54:23,000
but not every citizen of Valladolid
1516
00:54:23,000 --> 00:54:24,600
is homophobic, you know?
1517
00:54:24,600 --> 00:54:27,120
As in the news you don’t have that contrast,
1518
00:54:27,120 --> 00:54:29,080
we need an organism to prosecute things.
1519
00:54:29,080 --> 00:54:30,080
I think it would be awesome.
1520
00:54:30,080 --> 00:54:32,280
It would be terrific to have a media law,
1521
00:54:32,280 --> 00:54:33,600
I think it’s possible
1522
00:54:33,600 --> 00:54:34,800
but we are being
1523
00:54:34,800 --> 00:54:37,080
distracted by other things.
1524
00:54:37,080 --> 00:54:38,560
It must happen though,
1525
00:54:38,560 --> 00:54:39,440
and I believe it will.
1526
00:54:39,440 --> 00:54:40,560
And we will die
1527
00:54:40,560 --> 00:54:42,360
having seen this regulated,
1528
00:54:42,360 --> 00:54:44,440
because the situation gets out of hand.
1529
00:54:44,440 --> 00:54:45,440
This is their shield, isn’t it?
1530
00:54:45,440 --> 00:54:47,320
They use freedom of speech,
1531
00:54:47,320 --> 00:54:48,800
press freedom,
1532
00:54:48,800 --> 00:54:52,000
but actually, if you take
any professional field,
1533
00:54:52,000 --> 00:54:53,880
there is a minimum of regulation to practice
1534
00:54:53,880 --> 00:54:56,040
their profession in an ethical way,
1535
00:54:56,040 --> 00:54:57,680
or according to people’s interests.
1536
00:54:57,680 --> 00:54:59,600
An architect who builds a building wrong
1537
00:54:59,600 --> 00:55:00,880
and it falls down,
1538
00:55:00,880 --> 00:55:03,920
will obviously have to pay
1539
00:55:03,920 --> 00:55:05,480
the damages caused.
1540
00:55:05,480 --> 00:55:07,600
A regulation, for example,
to professional drivers:
1541
00:55:07,600 --> 00:55:09,920
truck drivers, besides
having a limited speed
1542
00:55:09,920 --> 00:55:13,200
with a tachometer, etc,
if you exceed that speed,
1543
00:55:13,200 --> 00:55:14,640
you get a fine. The same
1544
00:55:14,640 --> 00:55:15,560
when you drink and drive
1545
00:55:15,560 --> 00:55:16,680
and you exceed the alcohol rate.
1546
00:55:16,680 --> 00:55:18,240
I mean, there is a regulation
1547
00:55:18,240 --> 00:55:19,560
for well-done work.
1548
00:55:19,560 --> 00:55:21,120
Here we see professionals
1549
00:55:21,120 --> 00:55:23,760
who are taking over almost every space.
1550
00:55:23,760 --> 00:55:26,240
These media have been created to misinform.
1551
00:55:26,240 --> 00:55:28,680
OK Diario is the key piece,
1552
00:55:28,680 --> 00:55:30,240
the Spanish epitome,
1553
00:55:30,240 --> 00:55:32,240
the 0 mile, and then we had it
1554
00:55:32,240 --> 00:55:34,080
in every political talk show. It’s the media
1555
00:55:34,080 --> 00:55:35,400
that is probably seen by Spanish people
1556
00:55:35,400 --> 00:55:38,200
as the worst of all, the one
that misinforms the most.
1557
00:55:38,200 --> 00:55:39,360
But then we see
1558
00:55:39,360 --> 00:55:41,040
it is ten times more present
than any other media,
1559
00:55:41,040 --> 00:55:42,840
even than El País, the
most widely-read daily.
1560
00:55:42,840 --> 00:55:45,120
There is a whole network of media,
1561
00:55:45,120 --> 00:55:47,600
in TV it’s impregnable,
1562
00:55:47,600 --> 00:55:48,560
it’s taken over
1563
00:55:48,560 --> 00:55:50,640
by an oligopoly of two companies
1564
00:55:50,640 --> 00:55:51,760
that own every channel.
1565
00:55:51,760 --> 00:55:53,200
And the free market is a joke,
1566
00:55:53,200 --> 00:55:55,440
because they have the same employees:
1567
00:55:55,440 --> 00:55:56,640
Eduardo Inda is in both companies,
1568
00:55:56,640 --> 00:55:57,960
Carlos Cuesta too,
1569
00:55:57,960 --> 00:55:58,960
María Jamardo too…
1570
00:55:58,960 --> 00:56:00,600
They are the same figures,
1571
00:56:00,600 --> 00:56:01,560
in every TV channel,
1572
00:56:01,560 --> 00:56:02,920
spreading the same shit.
1573
00:56:02,920 --> 00:56:04,120
What are they talking
1574
00:56:04,120 --> 00:56:05,600
about freedom of speech?
1575
00:56:05,600 --> 00:56:09,480
What attacks freedom of speech
the most is having banks
1576
00:56:09,480 --> 00:56:10,640
and big multinationals
1577
00:56:10,640 --> 00:56:13,560
and investment funds as owners of the media.
1578
00:56:13,560 --> 00:56:14,480
And this is true.
1579
00:56:14,480 --> 00:56:15,280
And when someone tells you
1580
00:56:15,280 --> 00:56:17,360
“no, Amber Capital is not
1581
00:56:17,360 --> 00:56:19,040
telling me what I have to write”,
1582
00:56:19,040 --> 00:56:20,520
it’s a lie. It’s a lie:
1583
00:56:20,520 --> 00:56:22,200
write three stories in El País
1584
00:56:22,200 --> 00:56:23,320
against Amber Capital.
1585
00:56:23,320 --> 00:56:24,320
Write them.
1586
00:56:24,320 --> 00:56:25,680
It’s like, I’ve been there,
1587
00:56:25,680 --> 00:56:26,680
I know how it works.
1588
00:56:26,680 --> 00:56:30,040
Why am I not there anymore?
In Cadena Ser radio,
1589
00:56:30,040 --> 00:56:31,880
after being in the station’s
1590
00:56:31,880 --> 00:56:33,840
most successful show, Aimar
(Bretos, talk show host)
1591
00:56:33,840 --> 00:56:35,480
told me “everybody listens
to this show every night,
1592
00:56:35,480 --> 00:56:36,560
you can’t imagine the messages
1593
00:56:36,560 --> 00:56:38,160
I get from super important people,
1594
00:56:38,160 --> 00:56:40,320
everyone is listening to this talk show.”
1595
00:56:40,320 --> 00:56:41,160
Please, come on!
1596
00:56:41,160 --> 00:56:43,240
So I think we must shake our complexes off,
1597
00:56:43,240 --> 00:56:45,960
and say that a media
1598
00:56:45,960 --> 00:56:49,080
which a bank or a big company owns,
1599
00:56:49,080 --> 00:56:51,280
is the opposite of press freedom.
1600
00:56:51,280 --> 00:56:52,440
Until we don’t understand
1601
00:56:52,440 --> 00:56:56,760
that information is a social good
1602
00:56:56,760 --> 00:56:58,280
that needs to be protected,
1603
00:56:58,280 --> 00:56:59,640
we can’t talk about democracy,
1604
00:56:59,640 --> 00:57:00,520
because if the ones
1605
00:57:00,520 --> 00:57:02,120
who control that public opinion
1606
00:57:02,120 --> 00:57:03,800
are those big companies,
1607
00:57:03,800 --> 00:57:05,040
those big businessmen,
1608
00:57:05,040 --> 00:57:06,240
those investment funds,
1609
00:57:06,240 --> 00:57:09,000
information is not free,
1610
00:57:09,000 --> 00:57:11,200
it’s totally conditioned.
1611
00:57:11,200 --> 00:57:13,760
I think that in the media law issue
it’s also essential
1612
00:57:13,760 --> 00:57:15,720
to explain to people
1613
00:57:15,720 --> 00:57:17,480
where the funding comes from.
1614
00:57:17,480 --> 00:57:19,200
This is an utopia but it would be great
1615
00:57:19,200 --> 00:57:20,360
to know, for example,
1616
00:57:20,360 --> 00:57:22,280
if there are political
parties that put money
1617
00:57:22,280 --> 00:57:24,000
on certain media,
1618
00:57:24,000 --> 00:57:27,880
or if they pay them trips,
or caterings, or other things,
1619
00:57:27,880 --> 00:57:29,320
just for knowing it.
1620
00:57:29,320 --> 00:57:31,720
I think that the left
situated at PSOE’s left
1621
00:57:31,720 --> 00:57:34,800
claims journalism as the fourth power,
1622
00:57:34,800 --> 00:57:36,560
and as one of the players
1623
00:57:36,560 --> 00:57:37,920
to analyze, when we talk
1624
00:57:37,920 --> 00:57:41,000
about electoral or social movements.
1625
00:57:41,000 --> 00:57:42,400
This left always denounced
1626
00:57:42,400 --> 00:57:45,120
the mediatic sewers and the pseudo-media
1627
00:57:45,120 --> 00:57:47,600
that appeared with public funding,
1628
00:57:47,600 --> 00:57:50,040
because those guys Alvise
1629
00:57:50,040 --> 00:57:51,400
and Javier Negre, and others like them,
1630
00:57:51,400 --> 00:57:54,800
have had Popular Party’s
advertising campaigns, for example,
1631
00:57:54,800 --> 00:57:56,720
this is more than obvious.
1632
00:57:56,720 --> 00:57:59,160
So they have had public funding
1633
00:57:59,160 --> 00:58:00,960
for what?
For spreading fake news.
1634
00:58:00,960 --> 00:58:02,800
It’s very difficult to have
a Parliamentary correlation
1635
00:58:02,800 --> 00:58:04,120
that facilitates this,
1636
00:58:04,120 --> 00:58:06,200
basically because PSOE doesn’t want to.
1637
00:58:06,200 --> 00:58:07,360
PSOE’s strategy
1638
00:58:07,360 --> 00:58:09,520
is being an ally of the current media,
1639
00:58:09,520 --> 00:58:11,120
not changing that structure.
1640
00:58:11,120 --> 00:58:12,920
This is something destructive,
1641
00:58:12,920 --> 00:58:15,840
they should talk to their psychoanalysts,
1642
00:58:15,840 --> 00:58:18,120
because it’s like
“if you think that you are going to
1643
00:58:18,120 --> 00:58:20,040
be freed from the firing squad,
1644
00:58:20,040 --> 00:58:23,200
you don’t know Spanish history.”